The Fiat and Chrysler partnership is kicking things off in Paris with a brand spanking new retail store that will feature both Fiat and Jeep models at the Motor Village dealership along Champs-Elysees in Paris. In addition to having Fiat and Jeep vehicles in the super duper dealership, Fiat will also be showcasing a slew of their other brands, including Abarth, Alfa Romeo, Lancia, and Maserati.

The store’s opening earmarked the first occasion wherein the Fiat-Chrysler collaboration was publicly displayed in any of Fiat’s worldwide chain of dealerships.

It also doesn’t come as any surprise to us that Fiat is aggressively pushing Jeep into the European market because of its strong desire to see the off-road brand become the largest selling American marquee in Europe. As for the other brands under the Chrysler umbrella, Fiat – who, by the way, owns 20% of Chrysler – is rebadging Chryslers into Lancias while keeping the Dodge brand as a niche market across the Atlantic.

The new Motor Village dealership is located at Champs-Elysee near Rond-Point at the junction of Avenue Franklin D. Roosevelt and the Avenue Matignon-Montaigne.

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Source: Auto News

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5 comments:

  (1333) posted on 08.31.2010

Here in Italy the 500 is very popular with the young middle class. I wonder what type of market it has stateside.

  (515) posted on 07.18.2010

What I want to know is what they’re going to remove from the car to make up for all that battery weight if they go hybrid. I could see them doing a regenerative braking set-up, but that’s still going to add a bunch of weight that the GTR can’t afford to gain.

  (515) posted on 07.18.2010

When are they going to get rid of that wretched grill design? It’s been a massive failure from the start.

  (666) posted on 07.14.2010

fiat is now desperate on selling more cars. I bet they’re up to something.

  (939) posted on 07.12.2010

good luck for the both company, I hope they can sell their vehicles well on the market.

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