Ferrari California made its official debut at a private airport in Santa Monica. At the event, the first California was sold for $520,000 at a charity auction. Arnold Schwarzenegger, Governor of California, made a brief appearance at the event to commend Ferrari for their commitment in supporting After-School All-Stars, a charity for teenagers to which the auction’s earnings will be donated.

back in Italy, the car was simultaneously presented at Maranello by Ferrari President Luca di Montezemolo, together with the Scuderia Ferrari drivers Kimi Raikkonen and Felipe Massa, who drove the car inside the new factory building. Michael Schumacher, who was involved in the car’s development, also spoke about the car (toeing the corporate line about the sporty qualities and flexibility of the new California.)


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