First North American Rolls-Royce Dawn Will Be Auctioned For Charity
The first production Rolls-Royce Dawn that’s earmarked for the US market won’t be going to any of the company’s dealerships in the country. Instead, it will head to the Naples Winter Wine Festival in January 2016, where it will be auctioned off to the highest bidder. Proceeds from the said auction will go directly to the Naples Children & Education Foundation.
The Dawn first broke into the luxury market scene at the 2015 Frankfurt Motor Show in September. Since then, the Wraith’s cabriolet alter-ego has made a lot of waves, thanks in part to its uncompromising attitude towards premium luxury.
For its part, Rolls-Royce is making sure that whoever wins the auction will receive an authentic one-off. This particular Dawn features an exclusive Arctic White paint finish with a matching, Deep Red soft top roof and a red coachline running the length of the car’s sides. Inside, Rolls-Royce used the same Arctic White shade and combined it with a Consort Red contrast on the leather. The Dawn’s front fascia, doors and wrapping onto the back deck all received Santos Palisander Canadel Paneling, which Rolls describes as a “handcrafted finish of open pore Indian Rosewood” to further elevate the model’s one-off and first-production status.
All in all, this particular Rolls Royce Dawn is valued at more than $400,000. The starting bid is set at $335,000, although given its status as the first-production Dawn to hit the US, there’s a good chance it will push past $500,000 without even breaking a sweat.
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Why it matters
It’s one thing to win a first-production Ford Mustang or a similar Chevrolet Camaro, it’s another thing entirely for that first-production model to be a Rolls-Royce Dawn. That’s the equivalent to having one of the most sought-after luxury cars in your garage and for it to have the distinction of being the first one built for the entire region. In addition to all the fancy appointments on this model, Rolls-Royce will also include one-of-a-kind Bespoke Treadplates on the car to commemorate its status. That’s going above even my own expectations, but Rolls-Royce is the type of company that goes out of its way to give its customers the kind of exclusivity that very few brands in the market can even come close to replicating.
Rolls-Royce has said that whoever wins the auction should expect the delivery of the car sometime in April 2016. That’s a fair enough time to wait considering that past auction pieces have usually take that much time to arrive as well. I just hope that it sells higher than expected.
All the proceeds will go to a worthy cause so it’s a win-win-win situation for everybody. The winning bidder will have a one-off RR Dawn. The Naples Children & Education Foundation will receive the proceeds from the auction. And, just as important as the eventual winner and the foundation, Rolls-Royce will generate a lot of goodwill from this sale. That’s the kind of goodwill and positive karma that no amount of money can buy.
Read more about the Rolls Royce Dawn here.