Fisker was a small automotive manufacturer that debuted its first and only model at the 2008 North American International Auto Show. That model, known as the Fisker Karma, was one of the first plug-in hybrid vehicles that actually made it into production. The company eventually fell into financial struggles, and after filing for bankruptcy, was purchased by the Wanxian Group – a massive auto-parts supplier out of China. Under new ownership, Frisker is now slated for revival, but its name has officially been changed to Karma Automotive – clearly in tribute to its original production model.

Karma’s Chief Marketing Office, James Taylor, says that the new name is relevant to the old and new brand, plus it exhibits the companies focus and purpose. “Karma is based on the principle of cause and effect, where your actions create your future. This awareness of what we are doing and why we are doing it—which we characterize as acting with intention—is what we stand for, it’s authentic.” According to the recent press release, Karma’s new management team has attracted world-class expertise and talent.

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Why it matters

There is no word when Karma will begin designing or producing new models at its new plant in southern California, but with financial backing from a conglomerate like Wanxiang Group I’m sure things will be underway soon. I really liked the Frisker Karma, and the Frisker Sunset concept was beautiful in all the right ways. I’m looking forward to what the company comes up with as its first production model under the Karma name.

Fisker Karma

2011 Fisker Karma
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Read our full review on Fisker Karma here.

Press Release

Fisker Automotive and Technology Group announced a name change today to Karma Automotive. The company also launched its new website, including a video that reveals its new logo at karmaautomotive.com.

“With new ownership, a new management team, and a new production site, all here in California, it was time to communicate change,” said James Taylor, Karma’s Chief Marketing Officer.
“Karma” was chosen because it is relevant to both the old and new brands, while providing an aspirational message which embodies the company’s purpose.
“Karma is based on the principle of cause and effect, where your actions create your future. This awareness of what we are doing and why we are doing it—which we characterize as acting with intention—is what we stand for, it’s authentic.” added Taylor.
Karma’s new executive team has attracted top-tier talent from the automotive and technology industries to bring world-class expertise to its headquarters and new assembly facility in Southern California.
Karma Automotive’s owner, Wanxiang Group, one of the world’s largest automotive component conglomerates, is committed to the alternative energy space, having acquired solar, wind and energy companies. The group provides strong financial backing necessary to build a sustainable, world-class luxury automotive brand.

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