Fisker Changes Its Name To Karma Automotive
Fisker was a small automotive manufacturer that debuted its first and only model at the 2008 North American International Auto Show. That model, known as the Fisker Karma, was one of the first plug-in hybrid vehicles that actually made it into production. The company eventually fell into financial struggles, and after filing for bankruptcy, was purchased by the Wanxian Group – a massive auto-parts supplier out of China. Under new ownership, Frisker is now slated for revival, but its name has officially been changed to Karma Automotive – clearly in tribute to its original production model.
Karma’s Chief Marketing Office, James Taylor, says that the new name is relevant to the old and new brand, plus it exhibits the companies focus and purpose. “Karma is based on the principle of cause and effect, where your actions create your future. This awareness of what we are doing and why we are doing it—which we characterize as acting with intention—is what we stand for, it’s authentic.” According to the recent press release, Karma’s new management team has attracted world-class expertise and talent.
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Why it matters
There is no word when Karma will begin designing or producing new models at its new plant in southern California, but with financial backing from a conglomerate like Wanxiang Group I’m sure things will be underway soon. I really liked the Frisker Karma, and the Frisker Sunset concept was beautiful in all the right ways. I’m looking forward to what the company comes up with as its first production model under the Karma name.
Read our full review on Fisker Karma here.