• Fleet of gold Mercedes vehicles headed to 2012 Cannes Film Festival

Now that Maybach is out of the picture, Daimler’s presence in one of the world’s most prestigious film festivals - the 2012 Cannes Film Festival - now hinges on Mercedes-Benz.

The German automaker is responding in golden fashion by bringing in a fleet of its vehicles covered in...gold. If the glitz of all these golden Mercs serving us certifiable shuttle vehicles, Mercedes is also dressing up one car, a 2013 Mercedes SL65 AMG, in gold where it was displayed in all its shining and shimmering glory at the Cinema Against AIDS Gala being organized by the amfAR foundation at the Hotel du Cap-Eden-Roc on May 24.

In addition to having their gold-covered fleet vehicles, Mercedes will also be hosting a plethora of events during the event, one of which is a test drive session of all its latest models. This session will be open to the public and will take place along the French Riviera. And lastly, Merc’s performance division, AMG, will be sponsoring a handful of events, particularly the "Le Club by Albane" at the J.W. Marriott hotel and the “IWC Filmmakers Dinner” at the Hotel du Cap-Eden-Roc on May 21st.

So if any celebrity is looking for a ride to Cannes, it probably won’t be too difficult to spot any one of these golden Mercedes vehicles. Then again, you can skip all that and pull off a Kanye West and just drive to the event in a Mercedes SLR Stirling Moss.


Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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  (368) posted on 09.6.2012

What do they want to show on their idea? Are they just trying to catch the world attention by all means?

  (701) posted on 09.5.2012

So what’s with the Cannes to have a fleet of golden Mercedes? It’s not a good Idea.

  (567) posted on 09.4.2012

Why didn’t they make it a real gold instead?! If they want to lure attention, they should make something that no one has ever done.

  (248) posted on 08.22.2012

If film makers are the center of attraction on that event, it turns out to be an event of the Golden Mercedes. It’s a good snag on the photo ops.

  (474) posted on 08.22.2012

Whoa, could it be the most precious Mercedes? Well, I doubt it. It’s only a gold paint finishing that gives it a definite golden look, but its the only characteristic I’ve noticed in the first place.

  (201) posted on 08.21.2012

They want to attract people’s attention by driving the same color luxury cars. But with their styles and elegant looks, they would surely success on catching others’ attention.

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