Small is big in the U.S. auto industry – and Ford is working to make small cars even bigger among customers with nine personalized 2008 Ford Focus models set to roll out at this month’s Specialty Equipment Market Association (SEMA) show.

“The small car market is now the largest vehicle segment in the country with more than 2.7 million sales annually,” says Al Giombetti, executive director of Ford’s Customer Service division. “We want to signal that we have what it takes to help small-car buyers make a big statement in their vehicles. That’s why we’re offering a full spectrum of personalization options ranging from full-body kits and wheels to audio systems and racing parts for under the hood.”

The aftermarket industry itself grows larger every year, with revenues expected to reach $40 billion dollars for 2007. Along with the new Focus, the Ford Mustang – one of the industry’s most popular vehicles in the aftermarket – also will live large at SEMA. Ford Fusion and the Lincoln MKZ will round out the company’s car lineup in Las Vegas. This year’s featured cars include:

Ford at SEMA
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2008 Ford Focus Coupe by F2 Motorsports, LLC

F2 Motorsports adds a distinctive European flare to the new Ford Focus with a Street Scene body kit and F2 Brutus custom rear wing and decals. The deep blue paint sets off the Kyowa Design 18-inch tires wrapped in Toyo Proxes rubber. The 2.0-liter I-4 sports a Brutus Stage 3 Production Turbo and Ford Racing exhaust. The power is driven to the wheels through a Torsen differential, 4.06:1 ring and pinion, F2 Flywheel and ACT clutch. The suspension features F2 Brutus front and rear sway bars, Vortland coil overs and a Ford Racing SVT brake kit.

Ford at SEMA
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2008 Ford Focus by Street Scene Equipment

Street Scene Equipment brings a sleek, aggressive style to the 2008 Ford Focus with this easy-to-install body kit. The front chin spoiler, speed grille, side skirts and rear valance are made from high-impact urethane. The DuPont Hot Hues blue Focus rests on a Vogtland suspension and 18-inch Yokohama tires mounted on R1 Spider 18-inch wheels. The 2.0-liter four features an F2 cold-air intake and Ford Racing exhaust. The interior features a seat inserts by 714 Motor Sports, a Ford Racing tach and Polk Audio system.

Ford at SEMA
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2008 Ford Focus by RKSport, Inc.

RKSport has brought an exciting new look to the new Ford Focus. The addition of RKSport’s functional extractor hood, lower ground effects, rear spoiler, rear window spoiler and body-color grille, all in BASF red and black paint, give the Focus a muscular, ground-hugging look. Eibach lowering springs drop the Focus on gunmetal gray, 20-inch TSW Kyalami wheels and Toyo tires for that racy look. A K&N performance intake and Magnaflow performance exhaust deliver increased performance from the 2.0-liter four. A Boston Acoustics audio/video system features Visteon amplifiers and RoadWire video headrests in the leather interior.

Ford at SEMA
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2008 Focus Hot Wheels Project

This life-size Hot Wheels Focus is sure to provide hours of fun. The custom body kit is accented by bold graphics over stunning silver paint. A Ford Racing handling kit lowers the car over chrome 17-inch performance wheels with yellow brake calipers. Set the mood inside with white leather seats that come alive when you activate interior lighting kit and illuminated doorsills. Headrest DVD screens and Ford’s exclusive SYNC hands-free infotainment system round out the interior appointments.

Ford at SEMA
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2008 Steeda Focus Club Racer

Steeda Autosports applies its performance expertise to deliver this race ready 2008 Focus that takes its attitude to the street or track. The 2.0-liter Duratec I-4 is treated to a Steeda patented cold-air intake and performance exhaust. The Steeda/Eibach coil over suspension is fully adjustable and features a Steeda strut tower brace and stay-bars. A 3D Carbon Euro Series body kit is accented by Steeda custom grille, front fender treatments and Club Racer graphics. The 18-inch, Steeda Open Mesh performance wheels wear Nitto NT01 high-performance tires.

Ford at SEMA
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2008 Ford Focus by 3dCarbon

Inspired by a love for all things European, 3D Carbon outfits the 2008 Focus four-door sedan with its Euro Series body kit. The six-piece includes front air dam, side skirts, rear lower skirt, rear deck lid spoiler and upper roof spoiler. A Webasto 900 Series twin-venting sunroof helps open up the interior. The sharp little sedan’s wheel wells are filled with 19-inch, forged aluminum NC wheels wearing Pirelli rubber. The interior is decked out in two-tone Baracuda leather by Katzkin with sound supplied by Balupunkt.

Ford at SEMA
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FocusSport Street Tuner Challenge Focus

FocusSport raided the best performance parts boxes in the world to deliver the ultimate Focus spec racer. The 2.0-liter I-4 combines Ford racing and Cosworth components with a Stage 2, intercooled Turbo for power, managed by a host of management goodies including an electronic boost control and knock control system. Forged 18-inch wheels wear BF Goodrich g-Force TA’s with Brembo brakes up front for added stopping power. A full race interior features a custom roll-bar and Daytona Competition seats with three-inch racing harnesses.

Ford at SEMA
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2008 Focus by FocusSport

FocusSport unleashes its magic on the latest Ford Focus transforming it into a true performance machine. The coupe’s 2.0-liter 16-valve is treated to a FocusSport Stage 2 intercooled turbocharger and stealth exhaust system. A five-speed manual transmission put the power to the DPE R20 18-inch forged wheels wrapped in BF Goodrich g-Force rubber. The 3D Carbon Euro Series body kit adds a sense of performance style setting the body down over the H&R performance suspension. Inside, Momo Street Racer GT seats are finished in custom suede and leather.

Ford at SEMA
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2008 Ford Focus-T by Fox Marketing

The T stands for “turbo,” but it might also stand for “transcontinental.” This 2008 Ford Focus, put together by Fox Marketing, will make the 2,300-mile trip from New York to Las Vegas on its own power. That power comes from a 250 horsepower 2.0-liter I4 putting out eight PSI of boost from the turbo kit. The Sunrise Gold Pearl coupe wears an RK Sport body kit and 19-inch iForged five-spoke wheels and has a custom interior featuring custom metal work.

Ford at SEMA
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2007 Ford Mustang by Santini-USA

This racehorse is all show and all go. Prostang is the result of the collaborative efforts of master auto painter Santini-USA, the master interior craftsmanship of Steve Stanford Design and Mustang performance expertise of Roush Performance. The 2007 Mustang pro-street coupe shines in brilliant red on white Alsa exotic paint with blue-and-yellow accent stripes. The 4.6-liter V-8 wears a polished supercharger and intercooler and Bassani custom exhaust. Inside, leather seats tuck between a full roll cage.

Ford at SEMA
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Mustang Wild Pony Project

Mustang is all about making it your own, and Ford’s Vehicle Personalization Group delivers the next level. The Project Pony wears Black Sparkle Paint, 20-inch chrome wheels and bold graphics including the new VP brand windshield visor decal. Ford racing adds a supercharger and cold-air induction system for added power and matching Sparkle Black valve covers for added pizzazz. The two-tone black and white leather interior features headrest DVDs and illuminated interior lighting and sill plates.

Ford at SEMA
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Fusion Performance GAS

This 2007 Ford Fusion is ready for the racetrack courtesy of Galpin Auto Sports. The turbocharged V-6 pump out 350 horsepower driving all four wheels. Gears are selected via a six-speed paddle-shift transmission. An APR Performance carbon front splitter and rear wing and 3D Carbon body kit provide the necessary aerodynamics while the MRT lightweight functional ram-air hood feeds the motor. A performance suspension keeps the 19-inch wheels and Nitto Invo tires glued to the road. Inside, a Katzkin leather interior, features a six-point roll cage, leather and suede steering wheel and GAS custom audio system.

Ford at SEMA
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 2007 Lincoln MKZ by H&R Special Springs, LP

Combine American luxury with European style and handling and you get the Lincoln MKZ by H&R Special Springs. The H&R suspension mods lower the Lincoln nearly three inches over 20-inch Pirelli high-performance tires and O.Z. Botticelli wheels that showcase the Brembo calipers. The 3D Carbon front and rear spoilers are accented with custom fender grilles and bright red MKZ badges. LED under lighting adds to the mood. A full custom interior is accented in Ebony Night microsuede and features a back seat refrigerator and massive Pioneer multimedia system.

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  (3) posted on 10.17.2007

I wonder, does anyone at Ford know what they are doing? Do they even read the blogs and articles. This US design theme is pretty poor. Bring cars like the Mondeo, better yet have the Euro design studio take over. Make me want to buy American, please!

  (3) posted on 10.17.2007

I’m betting that the focus will be a failure. It hasn’t been released yet and I think it the least desirable small car that will be on the market. What is Ford thinking and who are they kidding taking it to SEMA. I thought that they wanted to inspire buyers.

If this car sells it will sell because its the cheapest thing on the market. The only hope for this car is to follow dodge with the neon and create a SRT4 type version.

  (372) posted on 10.17.2007

That 2008 Focus (I actually have another way to pronounce that name that is NOT very flattering) is a dud waiting to happen. It just reminds me of that old ZX2. Some dolled up has-been car that didn’t fool anybody. And all these performance options that Ford is pushing is old news. They did that from the get go when the Focus just came out. It’s not that the idea was bad, it’s just that it was artificial and the car was a lemon. If Ford is serious about making this a performance icon they have to give the market a better starting point. Make 4 wheel discs standard equipment. Give the base engine 150hp. And above all else, make the car driveable for at least 5 years without failing! Is that so hard to do?

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