Ford considering six European models for the US market
Cars need to get smaller, but who said they can’t get younger? Ford is preparing to add six more small cars to the US line-up in the next three years. The models will attract a new type of customer, Ford hopes. That means the automaker and its dealers must know how to serve them.
The six models will be: the new European Focus four-door, five-door and convertible; the new Fiesta; the C-Max and Kuga small crossovers.
Jim Farley, Ford’s group vice president of marketing and communications, started a "young leadership" subcommittee of 20 young Ford dealers or children of dealers to study the operations of current dealerships.
"The key is not so much the physical dealership; it’s the operational business — for example, accessory business," Farley said. "The way we approach the accessory business of this operation is going to be really important."