You take what you can get when it comes to world records like this

It’s probably not on top of Ford’s list as far as records go, but a record is still a record. That should explain why the Blue Oval is now taking claim of the record for the world’s largest billboard, which it erected in Madrid, Spain. The 5,265-square meter monstrosity can now be seen plastered on the side of the Edificio España, the eighth tallest building in the Spanish capital. Ironically, the massive display’s subject is the Ford Ecosport.

Ford Enters Guinness World Records with a Billboard
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The large structure doesn’t just measure the size of 20 tennis courts; it also weighs a staggering 2,000 kilos (4,409 pounds).

It’s not uncommon for the topic of billboards to find its way into these pages. Remember, Audi and BMW have engaged on a number of hilarious billboard wars in the past. This one, though, is a cut above anything we’ve seen in recent years. The large structure doesn’t just measure the size of 20 tennis courts; it also weighs a staggering 2,000 kilos (4,409 pounds). That’s almost two times the curb weight of the actual crossover it’s promoting.

The physicality of the whole billboard is impressive. Look how it completely dominates the landscape of one of Madrid’s most prominent and tallest buildings. Mind you, all of this came as a result of Ford wanting to beat the previous record-holder for the biggest billboard in the world. That one was located in Dharan, Saudi Arabia and compared to Ford’s Ecosport billboard in Madrid, that one looks like a pea in a pond.

Ford Enters Guinness World Records with a Billboard
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The company has said that it plans to keep the billboard up until the end of the month

“Our Guinness World Records title for the Largest billboard demonstrates the creativity that drives our company,” said Elena Burguete, director of Marketing, Ford Spain. “Ford’s message is ‘Go Further,’ and that’s what we aimed to do with our campaign for the launch of the new EcoSport. It’s a great way to deliver the message ‘Life is out there, are you?’ to as many people as possible, right in the heart of Madrid.”

For now, it looks like Ford’s new world record is safe. The company has said that it plans to keep the billboard up until the end of the month. From there, Ford will donate the billboard and all of the materials it used to the Apascovi Foundation employment center for people with disabilities.

Care to venture a guess how long Ford holds this record before an even bigger billboard dethrones it?

References

Ford EcoSport

2018 Ford EcoSport High Resolution Exterior
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Read our full review on the 2018 Ford EcoSport.

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