Ford Fiesta Movement at the 2009 SEMA Show
The boys from Bonurant had to share the back lot of the Las Vegas Convention Center with the blue oval because as part of Ford’s Fiesta Movement, visitors to the 2009 SEMA Show had a chance to wait in line to take the all new premium compact for a spin. The Fiesta Movement is a grassroots marketing campaign set forth by the American automaker to promote their new product that will be unveiled a week from now in Los Angeles. The movement has generated millions of hits on youtube and registered 60,000 hand raisers while Ford lets its agents speak freely about the not even released vehicle; these are a few things that have certainly made the Fiesta’s Brand Manager Sam De La Garza awful proud. However the little ride and drive that Ford set up is sure to have converted a few more Americans into small car fans.
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Source: Fiesta Movement