Ford Motor Company has just announced its partnership with Livin Lite, a manufacture of lightweight travel trailers, toy haulers, and slide-in campers. The campers will be unique to Ford in their appearance and design, though each product will have the backbone of Livin Lite’s aluminum construction and other weight-saving materials.

“Exploring America is in our customers’ DNA and recreational vehicles are part of Ford’s history, so these new camping options are great for our adventurous customers,” said Mark Bentley, Ford Licensing manager. “Ford is an industry leader in towing technology, so it was only natural for Ford to license its name and designs in this industry.”

The licensing means that Ford’s Blue Oval logo will appear in several locations, including within the exterior graphics package and embroidered on the seatbacks within the interior. Other Ford touches are the F-Series-style wheels on the travel trailers. Of course, these Ford-branded trailers will have their own shape; different from anything else Livin Lite produces. Interiors will come with Lariat-style designs, including unique leathers and stitching.

Ford worked with Livin Lite for more than 15 months to get the project rolling. Initially, the slide-in truck campers will available first, starting in early 2016. The travel trailers and toy haulers will come later, starting in the second quarter of 2016.

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Why it matters

This unique branding opportunity seems like a win-win for Ford. Not only do they stand to make profit off each RV sale, they also have an increase brand presence in the RV community. Ford already produces rolling chassis for motorhome builders that include Ford engines, transmissions, and subsystems.

What’s more, brand loyalty will likely persuade Ford truck owners to purchase a matching Ford travel trailer or slide-in camper. And having a camper in the driveway would seemingly keep truck customers coming back for another truck – should the need arise to replace it – for another F-Series vehicle rather than purchasing an SUV, crossover, or sedan.

Press Release

Ford Truck customers looking to explore America’s open roads, national parks and attractions can now take the comforts of home with them with an all-new lineup of Ford licensed and approved toy haulers, travel trailers and slide-in campers.

Ford Introduces Line of Recreational Vehicles
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“Exploring America is in our customers’ DNA and recreational vehicles are part of Ford’s history, so these new camping options are great for our adventurous customers,” said Mark Bentley, Ford Licensing manager. “Ford is an industry leader in towing technology, so it was only natural for Ford to license its name and designs in this industry.”

The new Ford-branded truck campers and travel trailers are licensed and built by Indiana-based Livin Lite, a subsidiary of industry leader Thor Industries. Known for using strong, lightweight aluminum alloy in its products, Livin Lite’s Ford offerings will also be made out of the advanced material to save weight and offer resistance to rust and rot.

Ford slide-in truck campers will be offered for 6- and 8-foot truck beds, while the first travel trailers and toy haulers will be offered in 22- and 24-foot lengths. Additional products, including longer fifth-wheel trailers and shorter pop-up campers, are also planned. All products feature Livin Lite’s advanced materials and a two-year limited warranty.

“Licensing our name and design language to Livin Lite was an easy decision,” said Bentley. “Their use of advanced materials and innovation mindset makes them an excellent fit with the Ford brand. We are confident customers will be impressed with the unique, bold designs and comfortable features offered in the Ford RV line.”

The RVs were designed by Livin Lite in conjunction with Ford Truck Design. The two teams worked together over the past 15 months to create several attractive recreational vehicles that are unique to Ford. A striking front nose with an F-Series-inspired front window, F-Series-style wheels and unique Ford Blue Oval side graphics are among the key exterior features distinguishing the Ford offerings from competitors.

Interior styling cues from the F-Series Lariat, including unique leathers and stitched Ford Blue Ovals in seat cushions, ensure a stylish and tough impression.

Ford Introduces Line of Recreational Vehicles
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Ford Truck campers will be available through certified Livin Lite dealers starting in early 2016, while the travel trailers and toy haulers will be available by the second quarter of 2016.

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