Starting 2015 in full throttle, Ford->ke31 has decided to kick off its "most comprehensive truck->ke1311 marketing campaign ever," in order to promote the hell out of the all-new 2015 F-150. For over three decades the best-selling car and over 40 years the best-selling pick-up truck->ke242 in the United States, you would think that top Ford product wouldn't need such a big fuss in terms of marketing, but apparently Ford thinks otherwise.
The campaign will launch with both TV commercials, aired during the college football playoffs, and a host of online shows on ESPN's "Sport Science." "Like the 2015 Ford F-150, Ford’s truck customers have become even smarter about how they do their jobs and how they shop for their next truck," commented Chantel Lenard, Ford director, U.S. Marketing. "To meet their information-gathering needs, Ford will gain their attention during commuting and off-hours while providing on-demand digital and mobile content that answers their questions 24/7."
Unlike other previous marketing campaigns from Ford, the new F-150 one will be available on a rather motley variety of communication platforms, reaching everything from football to professional bull riding, country music and smartphones. In other words, that is where Ford thinks that most F-150 owners can be reached. The first three 2015 Ford F-150 TV commercials made their debut on New Year's Eve, while the rest of the campaign will continue during the first week of 2015.
Click past the jump to read more about the Ford F-150.
Why it matters
First unveiled at the 2014 North American International Auto Show in Detroit, the 13th generation of the Ford F-150 comes with a number of groundbreaking features in its segment, with the most important one being the extensive use of aluminum in its construction. Thanks to that, the 2015 model has managed to shed up to 750 pounds of weight compared with the previous generation.
Even though most of the engine lineup has been kept from the previous model, the overall mileage of the vehicle has been increased thanks to a much lower weight. A new 2.7-liter, EcoBoost, V-6 engine has been added above the base, naturally-aspirated, 3.5-liter V-6, bringing improvements in both fuel economy and power output with 325 horsepower and 375 pound-feet of torque. While the aluminum-intensive body would probably sell the car by itself, it would be interesting to find out how much of an impact this multi-channel marketing campaign will have on 2015 sales of the model.