Ford launches new performance site
Ford Racing has launched an all-new web-based initiative, www.FordPerformance.com, that puts a face and a place on Ford Motor Company’s connection to enthusiast clubs and the performance aftermarket. The Ford Performance Group is centered on a web portal that helps facilitate a more interactive relationship between Ford and its past, present and future performance customers.
“We recognize the important role that Ford loyalists play in raising consumer awareness of Ford Motor Company,” noted Jamie Allison, Manager, Ford Racing Performance Group, “and performance enthusiasts tend to be the most passionate, active and influential customers of all. This new web-based asset allows us to consolidate our communications with them under one virtual roof. It will also enhance our all-important relationships with Ford-based clubs, coordinate our contact with Ford-centered events and help showcase the exciting new performance offerings from Ford – all in one place.
“Launching the www.FordPerformance.com web site in support of our Info Center and Tech Line is great news for Ford performance enthusiasts,” said Mickey Matus, Ford Performance Group Marketing Manager. “Together they provide the only service of its kind offered by any of the major automakers. No one else promotes their enthusiast clubs like this, or gives their performance customers a direct line to the factory. And thanks to our years of working with enthusiasts at the grassroots level, we’re now able to offer clubs what their organizers had told us they wanted most: a way to promote their Ford performance passion, and the ability to gain a sustainable connection with the company.”
Better still, members of clubs that join the Ford Performance Group qualify for a discount on purchases of special Ford enthusiast merchandise. Items available through the Info Center include out-of-print SVT product brochures, tech data cards and posters, official Certificates of Authenticity as well as rare, hardcover Mustang, SVT and Ford GT books.
Visitors to www.FordPerformance.com will find a host of enthusiast content, including:
- Regular feature stories about Ford-based clubs, members, events and products
- Ford-oriented enthusiast club and membership info, with links to club sites
- A Ford performance vehicles “heritage” archives section
- Ford Performance Info Center contact and merchandise information
- Portal to Ford Racing, Performance Parts and Ford Vehicles web sites
- Exclusive Ford performance vehicle “deep-dive” info and photos