1,000 participants get their design embossed on a 2015+ grille badge for their Mustang

The Ford Mustang is about as iconic as a car can get – and its galloping steed badge embodies the car’s persona. We’ll Ford is letting Facebook users customize their own Mustang badge with colors, shapes, and any combination of therein on the automaker’s Mustang Facebook fan page.

For most people, the experience is a creative one that ends in a sharable design that will undoubtedly spur grass-roots marketing through social media shares. But for a select 1,000 participants, Ford will transform their design into an actual Mustang emblem that they can then install on their 2015 or newer Ford Mustang.

Continue reading for more information.

Marketing Through Customer-Created Art

Ford Lets You Customize the Mustang's Emblem Through Facebook
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They can share their design with social media friends while subconsciously glowing about their love for all things Mustang.

The artsy move offers several benefits. First, it allows Mustang fans a chance to show off their creativity on a familiar canvas. They can share their design with social media friends while subconsciously glowing about their love for all things Mustang. Better yet, they can order merchandise with their personalized Mustang badge like coffee mugs, phone cases, decals, clothing, and prints.

For the most hard-core Mustang fans, they can order their custom Mustang badge for their 2015 or newer ‘Stang. Impressively, Ford isn’t charging an exorbitant amount for the service – only $68.75 through a third-party supplier called Zazzle.

Second, that familiar canvas will then subliminally be marking to everyone seeing it, making the prancing pony evermore ingrained into their minds. Market penetration could be rather impressive.

Ford Lets You Customize the Mustang's Emblem Through Facebook
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Ford says it will even feature some design on billboards in major cities across America

For Ford, the automaker reserves the right to use any design it chooses on official marketing materials. Ford says it will even feature some design on billboards in major cities across America. In other words, Ford is encouraging its Facebook user to do its artistic and marketing work for it.

Of course, that’s about the most negative way to view the campaign. Most will have innocent fun creating their Mustang badge and enjoy the online social interaction with their friends. No harm, no foul.

If you’d like to create your own Ford Mustang emblem, check out the official Mustang Facebook page to get started.


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Press release

Since its introduction more than 50 years ago, Ford Mustang has given enthusiasts the opportunity to personalize their ride in ways no other vehicle could offer. Whether it’s the mighty Boss 302 or the 1968 Pony edition, powerful V8s and racing stripes, trick shifters, custom wheels and more – personalization has always been big for Mustang fans.
Now, in celebration of the 2018 model – which offers more personalization than ever before – fans can create and share Mustang art through the Personalize Your Pony experience on Facebook. The experience allows fans to create personalized pony art right on their Facebook pages, then use their designs to order prints, clothing and even a limited-edition grille badge for their late-model Mustang.

From March until June, some designs could even appear on billboards in major cities across the U.S. Facebook users can find the experience by typing “Ford Mustang” in the Facebook search bar, or go to www.Facebook.com/FordMustang.

“Driving a Mustang has always been about standing apart from the rest,” said Corey Holter, Ford car group marketing manager. “This is a chance for Mustang fans everywhere to make their very own personalized pony and share it where potentially millions can see it.”

Fans can create their designs using style packs and colors, with editing capabilities to further change color, density and blending available. Style packs include Mustang variants from Shelby, Roush, Bullitt* and RTR Vehicles. Each pack provides a set of color themes representative of its brand.

Mustang enthusiasts and performance icons Ken Block and Vaughn Gittin Jr., and YouTube star David “ThatDudeinBlue” Patterson are joining in to create their own pony designs.

The personalization doesn’t just live online. Mustang pony designs will be printable on a variety of items including clothing, mugs, phone cases and decals. A limited edition of 1,000 custom grille badges will be available for 2015 and newer Mustangs.**

The redesigned 2018 Ford Mustang offers more ways for customers to personalize their car than ever. Elevating the driving senses – sight, sound and feel – Mustang can change attitudes and colors with a simple flick of a switch. An all-new, all-digital 12-inch LCD instrument cluster with MyColor can change colors and gauge layouts based on what a customer likes to see, as well as modify and save a driver’s favorite vehicle settings through MyMode.

Mustang adds a new drag strip mode for 2018, which can help customers achieve their best quarter-mile times and elevates the drive experience. A class-exclusive quad-tip fully variable active valve performance exhaust system that changes the exhaust note based on selected drive mode can be personalized, including with a clock-configurable quiet start feature that allows customers to set times when the car will start up in quiet mode.

*Bullitt and all related characters and elements© & TM Warner Bros. Entertainment Inc. (s18)
**Custom grille badges are a limited time offer only. Customer is responsible for safe installation, which may void certain manufacturer warranties. Exhaust system claim based on high-power sports car comparisons based on Ford segmentation.

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