Ford lights up global HQ in pink as a sign of support for Breast Cancer Awareness Month
Ford’s global headquarters emitted a different hue as dusk settled in last Monday, October 26. Instead of the traditional blue the company has long been associated with, the home of the Blue Oval lighted their headquarters in a pink lighting scheme in honor of Breast Cancer Awareness Month and the Susan G. Komen for the Cure Foundation.
Beginning on October 26, the Ford HQ will remain wrapped under pink lights until the next day as a sign of support for Breast Cancer Awareness Month, a cause that Ford has been a tireless advocate of, having donated well over $100 million to the Susak G. Komen for the Cure foundation ever since the foundation was started 15 years ago.
For 15 years, Ford has been committed to fighting breast cancer, standing up for the cause no matter the month. Tonight’s ceremony is designed to show our support for all those affected by the disease,” Mark Fields, Ford Vice President of the Americas, said.
Through the company’s “Warriors in Pink” initiative, which preaches the vital importance of early detection in raising survival odds for cancer patients, Ford has spent years advocating the cause of raising funds in fighting the deadly disease that has victimized millions of women all over the world, one of which is their tireless support for the Susan G. Komen for the Cure foundation. As part of Ford’s program in assisting the foundation, for every car that is test-driven from now until the 31st of December, Ford will be donating $20 to the Susan G. Komen for the Cure foundation on behalf of those who test-drive any of its vehicles.
Lighting their global headquarters in pink may be a simple move for Ford in establishing its support of Breast Cancer Awareness Month, but it’s a gesture that goes a long way to all those affected by the disease. As far as Ford is concerned, those fighting breast cancer are not alone in their plight, because the Blue Oval has, and will always have their backs.