It’s not often a company goes back to its roots to design a new car, but that’s exactly what Ford needed to do if it was going to compete with the Jeep Wrangler

Now, you might look at the Ford Bronco Sport and say, “that’s not a real Bronco,” but you’d be out of your mind if you said the same for the 2- or 4-door Bronco. There are so many subtle and obvious hints that the 2021 Ford Bronco carries around 50-year-old DNA. There might not be an overabundance of it, but that’s a good thing. Now, we’re learning that Ford actually 3D scanned an original Bronco to give engineers a firm starting point. Did it work? You bet your ass it did.

Modern Technology + Old Design = New Bronco

Ford Looked to its Past With Modern Tech to Make the 2021 Ford Bronco Exterior Wallpaper quality High Resolution
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With the Jeep Wrangler keeping a stronghold on the off-road market, a company like Ford – with roots in off-roading – has been missing out on a niche that desperately needs something new.

It wasn’t for lack of trying, though. The company considered a new Bronco way back in the late 1990s, just a few years after the final 1996 model rolled off the production line. Five years after that, Ford introduced us to the 2004 Bronco concept that was boxy as hell and looks fairly similar to what we have now with a few exceptions. Years passed, and then a decade passed, all while the Jeep Wrangler was dominating the off-road market.

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Now, 16 years after that concept made its debut, Ford delivered a product that has, for the most part (and excluding the lack of a V-8), met just about everybody’s expectations

. How it got to this point, however, wouldn’t have happened if the company hadn’t designed such a legendary off-roader five decades ago, and you should probably thank Ford’s Chief Designer, Moray Callum.

New Ford Bronco vs Original Ford Bronco
New Ford Bronco Original Ford Bronco
Length 174.8 151.5
Width 75.9 68.5
Wheelbase 100.4 92.0
Height 70.2 71.6
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Callum didn’t only lead the Bronco project for its entirety, but he also happens to own a 1976 Bronco that he, reportedly, moved a few parts from to make it look even older. The glory of old vehicles, right? Back to the point, Callum brought his ’76 Bronco into the shop so that his team could use it as a starting point. That wasn’t enough, though, and the designers took things to the next level by placing dots along the body of the Bronco, and then 3D scanned it with a photographic measuring system. From there, the design team was able to digitally tweak, adjust, and shape the all-new 2021 Ford Bronco with one of the originals as a template.

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Original Ford Bronco engine lineup
Engine Horsepower Torque
2.8-liter inline-six 105 HP 190 LB-FT
4.7-liter small-block V-8 200 HP 243 LB-FT
4.9-liter small-block V-8 205 HP 243 LB-FT
3.3-liter straight-six 120 HP 190 LB-FT

The results are so obvious that it hurts in a good way. The original had a rather simplistic face with round headlights, and you can see that design in the new one. Even the simple turn signals were revamped and modernized but still in place. Sure, the rear quarters sit higher than on the original, but the utility and customization aspect is all there. You can remove the roof, the doors, and you will be able to cover this thing from front to rear or inside and out with factory or aftermarket accessories. In all honestly, the biggest design difference is the big BRONCO name as opposed to the normal Ford branding.

Ford Looked to its Past With Modern Tech to Make the 2021 Ford Bronco Exterior Wallpaper quality High Resolution
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2021 Ford Bronco engine lineup
Engine Horsepower Torque
2.3-liter four-cylinder 270 HP 310 LB-FT
2.7-liter V-6 325 HP 400 LB-FT

Now that the Bronco is out, we get to watch one hell of a fight take place. Ford is launching the 2021 Bronco with more than 200 factory accessories. At the same time, the aftermarket scene is bound to be ripe with offerings, and if you don’t believe that, just look at the aftermarket accessory offering for the Jeep Wrangler. Accessories are only part of the battle, though, as Ford is now able to offer something that actually poses a threat to the Jeep Wrangler.

I wouldn’t expect any diehard Jeep fans to defect, but if pre-orders are any indication, Ford has another success story on its hands.

After all, there was so much demand for the First Edition that ford was forced to increase production from 3,500 units to 7,000 units,, all of which were sold out by the time the announcement was made. The best part? Chevy dropped the ball with the abortion on wheels known as the Blazer, and that’s coming from a guy that usually leans more toward GM than Ford or Chrysler products.

Ford Looked to its Past With Modern Tech to Make the 2021 Ford Bronco Exterior Wallpaper quality High Resolution
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Robert Moore
Editor-in-Chief and Automotive Expert -
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read More
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