Will the Excursion be Ford’s answer to the upcoming Hummer EV?

Ford seems to have some strong bond with the patents office. After filing numerous trademarks for the Bronco, the company is now renewing the “Excursion” trademark. Does it ring a bell? This studio apartment-sized SUV was discontinued in 2006, but Ford is reviving the moniker again; rather, renewing the trademark for now. Is Ford planning to challenge the Chevy Suburban for the biggest SUV award, or are we looking at an electric truck to take on the upcoming Hummer EV?

The Moniker Is Back From Its ‘Excursion’

Ford Renews The 'Excursion' Trademark
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On 24 April 2020, Ford filed for the rights to the Excursion name with the United States Patent and Trademark Office (USPTO), describing “motor vehicles, namely: pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts.”

It looks unlikely that the company will be reviving the moniker just to build a Ford F-250-sized SUV for the U.S. market, but you never know. The Excursion measured 226.7 inches in length and was one of the longest SUVs to have graced our planet. Given that Chevy sells over 50,000 examples of the Suburban annually, Ford might be tempted to give the Excursion another run.

Ford Renews The 'Excursion' Trademark
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However, Ford could even use the moniker for an electric truck to take on the Hummer EV. Just like the Hummer, the Excursion could represent a large electric truck. You can’t expect the electric F-150 to take on a 1,000 horsepower EV, right? So, why not develop a new truck and give it a moniker that was previously used for a big-ass vehicle? A perfect rival for the Hummer.

What Was The Ford Excursion SUV Like?

Ford Renews The 'Excursion' Trademark
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The Ford Excursion started with a bang, but sales died pretty quickly and the SUV was taken off the assembly line within six years itself.

It came with many engines, but the most popular was the 6.0-liter V-8 that made 325 ponies and 560 pound-feet of torque. What made this SUV stand out was its truck-like towing capacity. With this engine, the Excursion could tow 11,000 pounds and haul up to 1,510 pounds. With all seats in position, it offered a cargo space of 48 cubic feet. With all seats down, the Excursion offered over 146 cubic feet of cargo space.

Ford Expedition exterior dimensions
Length 226.7 inches
Width 79.9 inches
Height 80.2 inches
Wheelbase 137.1 inches
Ground Clearance 8.1 inches

Final Thoughts

Ford Renews The 'Excursion' Trademark
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The Excursion didn’t fare well in its first innings, so there isn’t a lot of nostalgia attached to it. But, that said, it doesn’t necessarily mean Ford will roll out a product soon. The company has its hands full with the Bronco for now, and even the electric F-150, for that matter.

What do you think the Excursion will be? A big SUV or a truck? Internal combustion engined or electric? Share your thoughts with us in the comments section below.

Source: TFLTruck

Sidd Dhimaan
Associate Editor and Truck Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. He is currently our pickup truck expert and focuses his attention on heavy-duty and off-road vehicles.  Read More
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