2022 might be another year of strange automotive events The industry will continue to evolve as we know it, while the still-ongoing chip shortage is still leading to a shortage of new vehicles. As a result, dealer markups are more common than ever before, and even used car prices have soared over the past year.

Thankfully, however, there's one automotive industry executive who isn't a fan of dealer markups, and that would be Ford CEO, Jim Farley. During a recent interview with Fox Business, the Ford CEO reaffirmed his commitment to eliminating "unreasonable markups" that some dealers have been charging to its customers.

The stern warning comes just when Andrew Fick, Ford's head of sales, sent letters to dealers warning them that they could lose their allocation for the F-150 Lightning if they ask for additional charges to its customers. Jim Farley says that around 10-percent of its dealer network has been charging above MSRP for its vehicles.

Ford is particularly keen on addressing its pricing concerns because its rivals in the electric vehicle (EV) space, which are Tesla and Rivian, sell its vehicles directly to customers and not through third-party dealers. As a result, these brands have direct control over the pricing of their EVs.

Barclays analyst Brian Johnsons even says that the total value of markups being applied by Ford's dealers is worth more than $3.6 billion.

Just a few months ago, Ford had to suspend orders for the F-150 Lightning when it hit 200,000 pre-orders. To compensate for the overwhelming demand, the Blue Oval brand has committed to increasing the annual production of its first EV pickup to 150,000 units.