The Bronco is still a long time away and there’s no way of being sure that there won’t be any more hold-ups

Ford unveiled the 2021 Bronco in a grand fashion and received an overwhelming response. There was a lot of pressure on the automaker to create a product that was good enough to go up against the very well established Jeep Wrangler. Ford managed to pull it off and people loved the Bronco - the 190,000 reservations it received prove so. But, with constant delays, it looks like people are losing patience and Ford is suddenly losing customers to none other than Jeep.

Ford’s Loss Is Jeep’s Gain

Ford's Late Delivery of the 2021 Bronco Is Sending Would-Be Customers to Jeep Exterior Wallpaper quality High Resolution
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Ford was supposed to launch Bronco off-roader in the spring of 2021 but recently pushed it to the summer. Although it’s just a matter of a few months, it pushed the potential owners to the edge, thus making them look for alternate options. It’s not their fault either, if to be seen. The Bronco’s reincarnation news surfaced many years back and some information or spy shots about it kept leaking regularly, thus pushing people to wait longer and longer

One potential owner, as reported by Ford Authority, is in a similar fix. He said, “After waiting three years for the Bronco, I’m sad to go in another direction,”. “My preference is Ford and I waited as much as possible for the new Bronco to come out but my truck (2004 Ford F-150) is falling apart and I need a new one today so I can’t wait anymore. It’s now between the Colorado ZR2 and Wrangler…leaning towards the Jeep. Maybe I can get a Bronco later once they’re released.”

Why Is The Bronco Delayed Until The Summer of 2021?

Ford's Late Delivery of the 2021 Bronco Is Sending Would-Be Customers to Jeep Exterior High Resolution
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A Ford’s spokesperson had said,

“Deliveries will begin the summer rather than the spring. That’s being driven by COVID-related challenges some of our suppliers are experiencing,”.

Although the automaker didn’t state the exact reason, the CEO of AutoForecast Solutions noted that the tops, which are made outside the U.S., are the culprit for the late launch.

Final Thoughts

Ford's Late Delivery of the 2021 Bronco Is Sending Would-Be Customers to Jeep Exterior Wallpaper quality High Resolution
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With a new strain of the pandemic spreading all across the globe, no one can be sure that the Bronco will start arriving by the latest deadline. But, we can be hopeful for it.

This question is for the Bronco reservation holders – are you tired of waiting and are planning to drop your reservation? If yes, which vehicle will you opt for? Let us know in the comments section below.

Source: Ford Authority

Sidd Dhimaan
Sidd Dhimaan
Associate Editor and Truck Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. He is currently our pickup truck expert and focuses his attention on heavy-duty and off-road vehicles.  Read full bio
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