Ford’s marketing manager poses in front of the 2011 Ford Explorer
If you’re wondering why we’re showing you a photo of Amy Marentic, Ford’s marketing manager, it’s not because we have the eyes for her, although she is a real looker. It’s more because of what’s hiding behind her.
That, dear friends, is the 2011 Ford Explorer, which the Blue Oval is once again teasing in an entirely unconventional way. In a recent interview with Reuters, Ford released this teaser photo, possibly in an effort to spark brand interest in the SUV that, according to Marentic, has lost its fair share of customers in recent years.
"Right now six out of ten who own an Explorer defect to another brand," she points out. "We want to switch that around and keep all of those customers like we used to in the early to mid-1990s."
Of course, achieving that is easier said than done and Ford knows that reinventing the Explorer is probably the only chance they have in winning back their past customers. That being said, the 2011 Explorer looks to be a step in the right direction but we’d be a little more excited if they just showed us more detailed photos of the SUV before its July unveiling.