Sales show Ford’s revamp of the F-650 & F-750 were well timed

Ford is experiencing a major success with its new 2016 F-650 and F-750 medium duty trucks. Since their launch in August of 2015, the trucks have sold 10,160 units, representing a 59-percent increase in year-over-year sales. It was 1997 when Ford last had this much gain in its medium duty segment.

“We’re seeing growing interest in the new tractor from beverage and hauling fleets,” says Kevin Koester, Ford medium-duty truck and Super Duty fleet marketing manager. “Giving our customers the choice of two exclusive powertrains, available across all body styles and designed specifically for the unique needs of the vocational truck market, has really helped drive sales of our new trucks.”

Ford credits its sales growth to big improvements with the F-650 and F-750. They include a quieter, more insulated cabin, multiple frame designs and wheelbase choices to suit a wide variety of customers, and powertrain improvements that include both gasoline and diesel engines backed by Ford’s heavy-duty automatic transmission.

The F-650 and F-750 remain the only medium-duty trucks to offer a gasoline engine, the 6.8-liter V-10. Added to that is the option for a CNG fuel system, giving customers the choice between running standard gasoline or Compressed Natural Gas. The diesel engine is familiar to Super Duty customers – the 6.7-liter Power Stroke turbodiesel. Ford offers the engine in three stages of tune. The base tune makes 270 horsepower and 675 pound-feet of torque. The mid-rage tune boosts power to 300 horses and 700 pound-feet of torque. Those doing extremely heavy lifting will want the 300-horse, 725 pound-feet version. Fleet bosses also love Ford’s five-year/250,000-mile warranty on the Power Stroke.

“Towing and rental customers have embraced the gas engine, and others are looking at this powertrain for more severe service applications,” Koester says. “Our diesel customers are praising the quietness of the 6.7-liter Power Stroke diesel engine. Not only is it up to 45 percent quieter in the cabin at idle than the outgoing model, it’s so quiet that customers have told us that there have been times when they’ve approached the truck in front of the grille and didn’t even realize it was running.”

While NVH levels aren’t generally selling points for commercial trucks, the quite operation certainly isn’t a detractor.

Ford also builds the F-650 and F-750 at its Ohio Assembly Plant near Cleveland, having moved production from Mexico in late 2015. The automaker invested some $168 million in the Ohio plant before beginning work on the F-650 and F-750.

Continue reading for more information.

Why It Matters

Ford sells a ton of truck. That’s no secret. It sells so many, though, that much of its corporate coffers rely on the profits made from the F-650 and F-750, along with the rest of the F-Series lineup. Improving its medium duty trucks now pushes Ford forward with having a full lineup of trucks that fit in the Class 1 through Class 7 category. No other domestic automaker can say that.

Further evidence of the F-650 and F-750’s sales increase, Ford says it sold more F-650s and F-750s in the first eight months of 2016 than it did in all of 2015. And while moving 10,160 units might not sound overly impressive, you’ve got to consider the truck is only marketed towards commercial customers buying for fleets. The average Joe isn’t buying an F-650 to cruise around town.

All told, it seems Ford is on track to have a record year when 2016 wraps. Up. Not only have the F-650 and F-750 performed extremely well, the all-new 2017 Super Duty is hitting the market and should sell equally well.

We’ll be watching the numbers roll in, so stay tuned to TopSpeed Trucks for the full rundown.

Source: Ford

Press Release

FORD’S BIG TRUCKS HAULING IN BIG SALES: NEW 2016 F-650 AND F-750 TRUCKS HAVE BEST YEAR-TO-DATE SINCE 1997

  • Ford, the only full-line automaker offering vehicles in Classes 1-7, sold more F-650 and F-750 medium-duty trucks in the first eight months of 2016 than all year in 2015
  • Year-to-date sales of F-650 and F-750 trucks are up 59 percent versus 2015 and at the highest level since 1997
  • All-new F-650 and F-750 trucks are available with the buyer’s choice of Ford-built segment-exclusive gasoline engine or diesel engine

DEARBORN, Mich., Sept. 19, 2016 – Ford, America’s truck leader, has outfitted hard-working fleets with more F-650 and F-750 trucks in the first eight months of 2016 than all year in 2015.

Sales of the all-new medium-duty Ford trucks are up 59 percent year-over-year through August, with 10,160 sold. That’s the best year-to-date sales total for Ford’s largest trucks since August 1997.

The sales growth has come quickly: The redesigned F-650 and F-750 trucks rolled off the line at Ford’s Ohio Assembly Plant near Cleveland for the first time in August 2015. Ford shifted production to Ohio from Mexico in 2015 and invested $168 million in the Ohio plant.

The F-650 and F-750 line-up includes Regular Cab, SuperCab and Crew Cab body styles, as well as straight-frame, kick-up frame Pro Loader and a new dedicated tractor model for heavy towing applications.

“We’re seeing growing interest in the new tractor from beverage and hauling fleets,” says Kevin Koester, Ford medium-duty truck and Super Duty fleet marketing manager. “Giving our customers the choice of two exclusive powertrains, available across all body styles and designed specifically for the unique needs of the vocational truck market, has really helped drive sales of our new trucks.”

Ford remains the only automaker to offer a gasoline-powered engine in the medium-duty truck segment. The 6.8-liter V10 with 320 horsepower and 460 lb.-ft. of torque is available for both F-650 and F-750 models with the heavy-duty, Ford-built TorqShift HD six-speed automatic transmission. The 6.8-liter engine can be factory-prepped for converting to compressed natural gas or liquid propane gas as cost-effective alternatives to gasoline.

Ford is the only medium-duty truck manufacturer that designs and builds its own diesel engine and transmission combination – ensuring the powertrain will work seamlessly with all chassis components and vehicle calibrations, and providing customers with streamlined service. The Ford 6.7-liter Power Stroke® V8 turbo diesel engine delivers best-in-class standard 270 horsepower and 675 lb.-ft. of torque, plus available engine outputs of 300 horsepower with 700 lb.-ft. of torque and 330 horsepower with 725 lb.-ft. of torque. It is backed by an unsurpassed five-year/250,000-mile warranty.

“Towing and rental customers have embraced the gas engine, and others are looking at this powertrain for more severe service applications,” Koester says. “Our diesel customers are praising the quietness of the 6.7-liter Power Stroke® diesel engine. Not only is it up to 45 percent quieter in the cabin at idle than the outgoing model, it’s so quiet that customers have told us that there have been times when they’ve approached the truck in front of the grille and didn’t even realize it was running.”

Another feature resonating with customers, Koester says, is the TorqShift HD’s available Live-Drive Power Takeoff Provision. The diesel engine can crank out 300 lb.-ft. of stationary torque and 200 lb.-ft. in mobile mode, giving customers the power they need to operate a wide range of equipment on the job site. Diesel models can accommodate split-shaft PTO applications, as well. New for 2017 is the addition of mobile mode on the 6.8-liter V10 engine.

Toughest, great value and work-ready Ford medium-duty trucks ever
Ford F-650 and F-750 trucks provide the ideal combination of value, capability and upfit readiness in the medium-duty truck segment.

These attributes underscore F-650 and F-750’s position as the future of medium-duty trucks:

  • Toughest: Fully designed and developed by Ford truck engineers in Dearborn, Michigan; robot-tested on taxing durability courses too demanding for human drivers; 500,000-plus miles of harsh dynamometer engine testing at extreme power levels and temperatures
  • Work-ready: New upfit-friendly chassis developed in cooperation with leading industry body makers; clean chassis capable of accommodating vocational bodies with little to no modification saves time and expense
  • Great value: Choice of segment-exclusive 6.8-liter V10 gas engine or 6.7-liter Power Stroke V8 diesel – both backed by Ford’s heavy-duty TorqShift HD six-speed automatic transmission enhanced for medium-duty use with great power, performance and efficiency; supported by a national network of Ford service centers to minimize downtime
    More information about the 2017 Ford F-650/F-750 lineup can be found here.
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