The automaker would’ve failed if it took part in the Spelling Bee competition

It’s good to see Ford rolling out fast-charging stations for its electric cars, but what’s with the name? Ford has named its charging station as it filed a trademark for "Fastor Charge." It’s quite surprising that the company went with this spelling variant of "faster."

This is essentially Ford’s version of the much-better sounding Tesla Supercharger. The name has certainly intrigued everyone and people are talking about it, so perhaps, it’s a win-win situation for Ford - a charging network that is being talked about by netizens and will have a good brand recall in the future. Ford has also come up with a logo for it.

Is There A Reason Behind This Spelling, Ford?

Ford's Name For Its New Charging Network Will Take You Back to Third Grade
- image 896312

The news came to light when a user posted the trademark details on macheclub. This is what they had to say:

A trademark filing at the U.S. Patent and Trademark Office (USPTO) has revealed Ford’s intent to build a DC fast-charging network under the trademark "Fastor Charge."

The filing also reveals a logo Ford plans to use. The status of the trademark is currently "published for opposition" and has not yet been approved by the USPTO. That means any member of the public who believes it may be damaged by the registration of the mark may file an opposition with the USPTO Trademark Trial and Appeal Board (TTAB).

Ford's Name For Its New Charging Network Will Take You Back to Third Grade Exterior
- image 871933

The logo is quite interesting, too. The ‘F’ of Fastor resembles the Ford logo’s letter F. The top, however, ends with a two-pin plug. Although a clever play, why would Ford put in a two-pin plug which refers to slow charging?

I wonder what Ford was thinking. While that’s a dumb name to begin with, Ford should probably have good reasoning behind this nomenclature. As a user on the Mach-E Club forum said, it could be Fast Store charging. It fast charges and you store the charge in the batteries? It wouldn’t be the worst explanation for the name.

Final Thoughts

2021 Ford Mustang Mach-E Exterior
- image 871942

To make sure that owners of the upcoming Mach-E receive the best support, Ford has teamed up with Electrify America, Electrify Canada, and IONITY. Rolling out its own charging station network is a good move as it instils faith in people’s minds that the brand is committed to building electric vehicles.

How do you think the new name is pronounced, though - FasterCharge or Fast-Store Charge? Share your thoughts with us in the comments section below.

Ford Mach-E Performance
Battery Type Drive Type Performance Horsepower and torque
Select Standard Range Rear-Wheel Drive 255 HP / 306 LB-FT
Select Standard Range All-Wheel Drive 255 HP / 417 LB-FT
Premium Standard Range Rear-Wheel Drive 255 HP / 306 LB-FT
Premium Standard Range All-Wheel Drive 255 HP / 417 LB-FT
Premium Extended Range Rear-Wheel Drive 282 HP / 306 LB-FT
Premium Extended Range All-Wheel Drive 332 HP / 417 LB-FT
First Edition Extended Range All-Wheel Drive 332 HP / 417 LB-FT
California Route 1 Extended Range Rear-Wheel Drive 282 HP / 306 LB-FT
GT Performance Extended Range All-Wheel Drive 459 HP / 612 LB-FT

Source: Macheclub

Sidd Dhimaan
Associate Editor and Truck Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. He is currently our pickup truck expert and focuses his attention on heavy-duty and off-road vehicles.  Read More
About the author

Related Articles

2021 Ford Mustang Mach-E

What do you think?
Show Comments
Car Finder: