In an unprecedented reversal of fortune, General Motors was outsold by Ford Motor Company in the month of February. Yep, the unquestioned industry leader among all US manufacturers has been bumped off its throne – at least for a month.

Normally, news like this doesn’t make the water coolers the next day, but given the fact that GM has pretty much controlled the US market since the late 20’s, Ford’s accomplishment shouldn’t go unnoticed. For some perspective, just imagine if Pepsi beat Coca Cola in sales for a month or – God forbid! – Adidas trumps Nike in sales for basketball sneakers.

Ford’s February sales amounted to 142,006 vehicles sold, a 43% increase from its February 2009 numbers. GM, meanwhile, sold 141,535 units in February, 12% spike from their numbers in the same period a year ago.

Continued after the jump.

Ok, the disparity isn’t that overwhelming – 471 cars, to be exact – but as far as Ford is concerned, bragging rights is bragging rights, no matter how miniscule the advantage is.

Among the Ford models that were hot items in February includes the Fusion, which saw its sales number rise 117% from a year ago, and the Escape, which boosted its numbers by 50% in the same period.

The question now is if Ford can sustain their early momentum throughout the year and do something even more unprecedented: beat GM in sales for an entire year.

Far-fetched? Not anymore.

Source: Wall Street Journal

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  (859) posted on 03.3.2010

well escape and focus was a big hit to ford, plus ford picks the best promoters and advertisers.

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