Good news for car shoppers in the United Kingdom; Ford is planning to reduce the list prices for all medium and small cars across the range. At the same time, the company will also cut dealer discounts.

Nigel Sharp, managing director of Ford in the UK, said that the combination of inflated prices and large dealer discounts was causing confusion for customers. He claimed that Ford wanted to make the whole process of buying car just a bit easier.

The Ford Fiesta is going to be around £9995 in Studio spec. That low price will help Ford’s bestseller compete with the Volkswagen Polo and the Vauxhall Corsa.

At one time the Fiesta was around £11,645, but dealers were usually able to cut that price by £1,500 with some haggling.

The Focus, Ka, and Kuga will also get the same kind of reductions, with average price cuts of around 11 percent. Ford had already done these types of reductions earlier this year to the Mondeo, Galaxy, and the S-Max.

Sharp also said that the next generation Focus and C-Max will be more about value, stating that the two vehicles will “represent better value than the old list price".


Source: Autocar

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  (383) posted on 03.7.2011

Personally speaking, I think Sequoia is better compare to the Ford. I’m guessing
the cost reduction has come from hitting the smear of their suppliers.

  (555) posted on 07.6.2010

not only that, they also cut 850 jobs on UK.. pretty bad for those will be choosen to say bye bye to their work.

  (648) posted on 07.5.2010

If the biggest criticism of a car is that the rear lights don’t look right then you really are clutching at straws. Yes 4 price rises in a year is an awful lot, but this wasn’t in isolation - everyone else was doing it as well.

  (859) posted on 07.4.2010

for sure the taxes add some more Benjamin on its price.

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