Ford to Offer More Trucks and SUVs and Fewer Sedans in the US
It’s time to say goodbye to the Fusion, Fiesta, Taurus, and C-Maxby Kirby Garlitos, on
Ford’s lineup in the U.S. will look dramatically different in a few years, the automaker announced in its Q1 financial report. According to Ford, crossovers, SUVs, and pickups will make up a majority of its future lineup, in part because these segments provide the higher profits that the company needs to make money. Unfortunately, the floundering sales of sedans have made it dispensable, leaving Ford no choice but to scrap most of them with the exception of just two models: the Mustang and the Focus Active.
Ford is already losing money on a lot of its models, including the Fiesta, Focus, and Fusion
Yep, sedans are dying a slow death, and Ford’s cutting bait. A report from The New York Times revealed that the automaker is already losing money on a lot of its models, including the Fiesta, Focus, and Fusion. There doesn’t appear to be any sign that this trend will stop so instead of forcing these models on customers who don’t want them, Ford appears to be ready to drop them entirely. It’s not just the Fiesta, Focus, and Fusion, either. The Taurus and C-Max are also on the chopping block.
“Over the next few years, the Ford car portfolio in North America will transition to two vehicles – the best-selling Mustang and the all-new Focus Active crossover coming out next year,” Ford said in its Q1 financial report.
In lieu of all the sedans that are expected to bite the dust, Ford is going to double down on its popular models
In lieu of all the sedans that are expected to bite the dust, Ford is going to double down on its popular models, including the ‘Stang, F-150, Explorer, Escape, and even the returning Bronco. Part of this strategy includes developing different powertrain options for the aforementioned models. Don’t be surprised, then, if we star seeing hybrid-electric powertrains for Ford’s pickup lineup. All the same, battery electric vehicles are also in the pipeline, including a performance electric car that’s tentatively due to come out in 2020.
The model reshuffling isn’t surprising. Like all automakers, Ford is a business. No amount of sentimentality will supersede a company’s push to maximize the returns of its business. If achieving that means getting rid of its entire sedan lineup, then that’s what has to be done. “We are committed to taking the appropriate actions to drive profitable growth and maximize the returns of our business over the long-term,” Ford president and CEO Jim Hackett said in the Q1 financial report. “Where we can raise the returns of underperforming parts of our business by making them more fit, we will. If appropriate returns are not on the horizon, we will shift that capital to where we can play and win.”
The same financial report indicated that by 2020, 90 percent of its North America portfolio will be made up of “trucks, utilities, and commercial vehicles.”
Don’t start feeling too bad, though. Ford has yet to announce a specific timetable regarding the fate of its sedan lineup. That said, the same financial report indicated that by 2020, 90 percent of its North America portfolio will be made up of “trucks, utilities, and commercial vehicles.”
On second thought, you might want to get that Ford sedan while you still can.
Read our full speculative review on the 2020 Ford Bronco.
Read our full review on the 2018 Ford F-150.
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