Future Inside Nissans designed by students
Nine design students from Pforzheim University in Germany, who produced winning entries in a design challenge set by Nissan as part of its global sponsorship activities, yesterday attended the company’s European design headquarters to present their concepts.
As part of the four-month project, 5th semester students were asked to develop scale exterior clay model proposals, while those from the 7th semester were asked to develop interior design proposals.
The brief asked the students to consider what the Nissan brand should express in the future and what should be its position in a context of global competition. They were challenged to define future lifestyles and needs and how they would impact on the product. The two key guiding words behind the brief were ‘Bold’ and ‘Thoughtful’.
In early February, a team including Shiro Nakamura, Senior Vice President and Chief Creative Officer at Nissan Motor Company Limited, Tokyo and Satoru Tai, Vice President, Nissan Design Europe, London, assessed each of the student’s entries and those behind the most highly rated projects were invited to attend the official presentation and sample life inside Nissan’s European design headquarters.