Lynk & Co. will launch on October 20, 2016

Lynk & Co. will make its highly anticipated launch on October 20, 2016, but as early as now, we’re already getting some details on what we can expect from Geely’s new car brand. One particularly useful nugget of information comes by way of Reuters, which is reporting that the new car brand’s models will be using Volvo’s compact modular architecture (CMA), the smaller offshoot platform that Volvo developed to complement the bigger SPA platform used on the XC90, S90, and V90 models.

The report ties up with the widely-known belief that Volvo’s new platforms will also be used by Geely and its other brands. Geely, after all, owns all of these companies, including China Euro Vehicle Technology (CEVT), the company that helped Volvo develop the platform. So from an economics standpoint, it makes sense for Geely to maximize the use of the new platform. It’s still unclear what kind of models Lynk & Co. plans to build, but a separate report from Automotive News indicates that Lynk & Co. will go the route of a sedan and SUV first with both models to be offered in the middle class market where rivals like General Motors and SAIC Motor Corp. are also in. Geely’s objective is to promote its own cars to compete against local rivals in China with Volvo tackling the premium market.

As expected, China will be the first market to get a hold of these models when they become available with other regions, including the U.S. and Europe, expected to follow suit at a later date. In any case, more details are expected to arrive when the brand officially launches on Thursday, October 20, 2016.

Continue after the jump to read the full story.

Geely’s push to be relevant

Geely to Use Volvo's CMA Platform for New Car Brand
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If there’s anything we can take out of Geely’s plan to launch Lynk & Co., it’s that the Chinese giant is determined to make a splash. Acquiring Volvo served a big purpose because it allowed the company to make an impression and put itself on the map. Turns out, that was only a small part of Geely’s overall plan for automotive domination.

Having three brands cater to pretty much the entire spectrum of consumers now puts Geely in a position to leave a mark on all of them. The question now is what can we expect from Lynk & Co. We already know, at least to a certain extent, what the Geely and Volvo brands will have to offer. The big mystery here is Lynk & Co. Can it build the cars that consumers will gravitate towards? Can it live up to the pressure of being a big player in the auto scene? Can it compete against some of the biggest automakers in the world?

These are questions that can only be answered through time and dedication on the part of those who are going to lead Lynk & Co. Everything is in place for the company to make it happen. It’s got the finances, technology, and automotive know-how from some of the brightest minds in the business. Now it’s time to make sure all these factors come together seamlessly.

Give Geely credit for putting itself in the position. At the very least, it’s not backing down from the challenge of becoming relevant in the business.

Source: Reuters

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