General Motors has filed for a trademark on yet another truck name, this one just as promising as the Z71 Trail Boss name that came before it. This time, it’s “Badlands.” While the name conjures up thoughts of blasting over sand dunes and through deep streams, there is still no clue what GM might use the name for, or even at all.

The fine folks at GM Authority spotted the February 16th filing with he U.S. Patent and Trademark Office. The official paperwork leaves a slew of questions unanswered, with the description only stating, “Motor land vehicle, namely, trucks.” Could this be the Raptor fighter we’ve all been waiting on? Could it be a mere concept? Only time will tell. Until then, we’re left to speculate.

Perhaps one of the more tantalizing uses of the Badlands name is that Jeep Wrangler fighter GMC is rumored to be building. Said to be taking inspiration from the defunct Hummer brand, the off-road-ready GMC would bring some long-overdue competition to the Jeep. Like the Badlands name, there is no official word or even solid rumors as to what the General has planned.

Conversely, the Badlands name could end up being just another special edition package on one of GM’s many trucks. Let’s just hope for the former. In the mean time, stay tuned for any further developments.

Click ’Continue Reading’ to learn more about GM’s new "Badlands" moniker.

Why it matters

General Motors Trademarks "Badlands" Moniker
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It’s always a fun guessing game trying to figure out what automakers have in store for future products. In this case, we know that GM is pouring a lot of attention into its trucks, and the addition of a new name only fans the flames. Add to that the rumor of GMC’s Wrangler fighter, and this shapes up to be some pretty interesting speculation.

Chevrolet Colorado ZR2 Concept

2014 Chevrolet Colorado ZR2 Concept Exterior
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The Chevrolet ZR2 made its debut back at the 2014 LA Auto Show and has gathered quite a bit of attention since then. Based on the Colorado, the ZR2 package adds tons of off-road goodies like remote reservoir shocks, meaty tires, a built-in winch, and steel bumpers. What’s more, the concept is the first real Colorado we’ve seen that features the upcoming 2.8-liter Duramax four-cylinder.

There is no official word whether GM will move the ZR2 concept into production, but we’re hopeful it will happen as it would likely be a hot seller for the General.

Source: GM Authority

Mark McNabb
Mark McNabb was a contributor at TopSpeed from 2013 to 2018. Growing up, Mark always had a mind for tinkering on random items throughout his home and dad’s garage, including a 1953 Ford Mainline and 1971 Corvette Stingray.  Read More
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