General Motors Unleashes “Autotainment” On Las Vegas Scene
With tons of dirt and a dose of speed, the corner of Paradise Road and Sahara Avenue will be transformed in spring of 2006 when General Motors opens the doors of “The Drive,” a unique hands-on driving experience that will be the first of its kind within the United States.
Featuring two professionally-designed driving courses – including a high performance loop and an off-road adventure over a dirt terrain – The Drive will provide a unique “autotainment” experience adjacent to the Las Vegas Strip. The land to be utilized for the facility will be leased by General Motors from the Sahara Hotel & Casino. For the duration of the project, GM will also be a marketing and advertising partner of the Las Vegas Monorail Company including having the only brand presence at the monorail station at the Sahara Hotel & Casino – currently the most northern point of the Las Vegas Monorail system.
“The Drive provides a unique platform for General Motors to showcase its vehicles in an unprecedented way,” said Steve Tihanyi, general director, marketing and entertainment alliances for General Motors. “With two fun-filled courses, consumers will be able to enjoy one-of-a-kind driving experiences in a variety of our products without any pressure to buy.”
The performance course will feature a half-mile paved route with jogs and turns complete with chicanes to enjoy both the speed and handling control of pure sports car driving thrills. Vehicle choices to be unleashed on the Performance course will include: the legendary Chevy Corvette; the Pontiac GTO, the 400-horsepower Cadillac CTS-V; the Pontiac Solstice, a roadster exhibiting thrilling Pontiac performance; the luxurious and powerful Cadillac STS-V; and the impressive Saab 9-3 convertible.
“Guests of the Sahara Hotel & Casino and fans of NASCAR will now have the opportunity to actually feel the thrill of putting the pedal to the metal just steps from our hotel and casino,” said John F. Morocco, director of operations for the Sahara Hotel & Casino Las Vegas. “The partnership with General Motors offers our guests a new thrilling attraction unlike any other near The Strip.”
The Drive, which will encompass 11 acres at the corner of Sahara Avenue and Paradise Road, will be open for a minimum six-month period. The Drive will utilize a variety of local vendors for the build phase, and will hire approximately 100 locals to help with operations once the project opens.