Genesis Plans Product Invasion By 2020
Hyundai’s upcoming Genesis luxury brand is slowly taking shape. Only weeks after it was revealed that Hyundai would spin-off the Genesis into a separate premium brand, new information has revealed that the Genesis brand could include more models other than the previously mentioned G70, G80, and G90.
Filings made by Hyundai with the Korean Intellectual Property Rights Information Service (KIPRIS) back in July 2015 shed some light on some possible new models to come out of the Genesis brand. Some of the names include G60, GC60, GT60, GV60, GC64, GT64, and G65. There have been no indications on what those models could be, but the G60 could turn into the company’s version of the BMW 3 Series and the GC60, GT60, and GV60 names could be variants under the G60 model. At this point, reports have indicated that the current Genesis will be rebadged as the G80 once the Genesis brand goes live. The Hyundai Equus will also move to the Genesis brand under the name G90. Then there’s the G70, which is still a mystery model at this point, but could end up being a rival model to the BMW 5 Series.
If these patent filings bear fruit in the future, the Genesis brand could turn into a full-scale premium outfit sooner than we thought. There’s already talk that the G90 will live up to its flagship status and be the first model of the new brand to make its debut. There’s no timetable on when that’s going to be, but don’t be surprised if it welcomes 2016 with a bang by taking the stage at the 2015 North American International Auto Show in January.
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Why it matters
Based on what we know so far, Hyunda’s plan to launch six new models under the Genesis brand by 2020 is going full steam ahead. There’s every indication to also believe that Hyundai is really taking this seriously. The new report citing all those name filings seem to suggest that the Korean automaker wants to aggressively fill up the Genesis brand with models that can compete in key segments where rivals like BMW, Mercedes, Infiniti, and Lexus currently occupy.
It’s really too good to be true if you think about it. At the very least, it’s hard not to get excited about what the Genesis brand will look like when it becomes a stand-alone brand that’s independent from Hyundai. So far, we only know of the G90 and the G80. The speculation surrounding the G70 and the G60 seem to be spot-on too, given the hierarchy in the nomenclature of the models. That leaves us with the G64 and the G65. Could this pertain to a future crossover and SUV, respectively? That’s not out of the question.
There’s also that matter of filling up the Genesis brand with entry level models akin to the BMW 1 Series and the Mercedes A Class. Could there be patent filings of G40 and G50 that we still don’t know about? At this point, I’m willing to bet that Hyundai’s already done that or is in the process of doing it in the near future. It wouldn’t make sense to have filings on the upper end of the “G-number” nomenclature and then leave out the lower end.
Read our full review on the Genesis G90 here.