There are lots of interesting ideas going on here, but will it have what it takes to hang with the big boys?

So far, Genesis Motors is off to a pretty decent start. The brand was founded in 2015, launching into the luxury segment with the G90 sedan as its premium flagship model. But, as we all know, sedans will only take you so far in the current automotive market. If you really wanna make a dent, you’re gonna need something bigger, or more specifically, an SUV. Enter the GV80, Genesis’ latest concept vehicle, which just debuted at this year’s New York International Auto Show and offers us a preview of future models to come from the South Korean brand. The concept includes a variety of tasty aesthetic cues both inside and out, as well as a few hints at the latest technology that will arrive alongside them, but the most interesting thing about this concept is its plug-in hybrid fuel cell powertrain, a feature Genesis promises it’ll include in forthcoming models.

Unfortunately, Genesis doesn’t elaborate on the particulars of this unusual engine setup, so we’ll just have to wait until the next concept for further details. Still, there’s a few interesting tidbits worth picking apart here, namely the way the concept looks, what it brings to the table in the luxury SUV segment, and how it plans on coddling its passengers. And, more importantly, how much of this concept gloss is expected to actually make it production?

Interested? Read on for the details.

Continue reading to learn more about the Genesis GV80 SUV Concept.

Why Does It Matter?

Genesis Steps Up To Take A Swing At SUVs With The Sleek GV80 Concept Exterior Computer Renderings and Photoshop
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Genesis Steps Up To Take A Swing At SUVs With The Sleek GV80 Concept Exterior Computer Renderings and Photoshop
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As a concept vehicle, the GV80 should give us a few clues as to what future Genesis models will look like and bring to the table in terms of features. As such, let’s take a look at what it’s got going on, starting with the exterior.

Genesis calls the styling “Athletic Elegance,” and it appears to include many broad, uncluttered surfaces divided by minimal hard lines and angles. There’s a diamond pattern for the central grille, while intakes in the corner bumpers guide the atmosphere up and around the front wheels, reducing drag. Further drag reductions come courtesy of the electronic door handles. The whole thing is coated in a paint color called Ice Granite, and the wheels measure in at a sizable 23 inches in diameter. The rollers also use a pretty cool five-spoke design with a trailing grid pattern. Laser taillights finish it off in the rear, while twin sets of horizontal light bars act as headlights in the nose.

Genesis Steps Up To Take A Swing At SUVs With The Sleek GV80 Concept Interior Computer Renderings and Photoshop
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Genesis Steps Up To Take A Swing At SUVs With The Sleek GV80 Concept Interior Computer Renderings and Photoshop
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Genesis Steps Up To Take A Swing At SUVs With The Sleek GV80 Concept Interior Computer Renderings and Photoshop
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Perched on top of the dash is a display screen measuring in at 22 inches wide.

Taking a peek inside, it’s clear the GV80 is still very much a luxury-oriented automobile, with premium materials spread across a high-class layout. The dash uses something called a bridge instrument panel, with an extremely broad design enhancing the cabin’s natural visual width. Perched on top of the dash is a display screen measuring in at 22 inches wide, which is curved for maximum visibility. There’s also Ash wood trim, polished metal inlays, and a touchpad interface. The hide is a semi-aniline leather upholstery with diamond stitching, applied in such a manner as to match the exterior.

Further infotainment specs include handwriting recognition, plus individual infotainment controls and displays for each of the passengers.

Neat. But What About A Production Version?

Genesis’ current G90 sedan was previewed back in 2013 with a concept car at the North American International Auto Show, and placed next to the current G90 sedan, the lineage is obvious.

2013 Hyundai HCD-14 Genesis Concept High Resolution Exterior Wallpaper quality
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2017 Genesis G90 High Resolution Exterior Wallpaper quality
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2013 Hyundai Genesis Concept vehicle pictured on the left, current Genesis G90 sedan pictured on the right.

The original concept’s broad strokes are clearly visible in the shapes of the front end and the car’s profile, but the production G90 is still much more subdued by comparison.

We expect much the same when Genesis introduces us to its inevitable luxury SUV. The exterior will bear the same rough shapes and stance, but with a much more census-friendly finish.

The exterior will bear the same rough shapes and stance, but with a much more census-friendly finish.

Still, I’d be interested to see what does make the cut. The headlight design might be an interesting direction to go, with a double dose of horizontal light bars, and I like the GV80’s profile as well. I also hope that impressive horizontal screen on the dash remains somewhat intact, with options for rear controls for the passengers retained as well.

But again, I’m most intrigued by that plug-in hybrid hydrogen powertrain Genesis mentions. Hyundai already offers hydrogen power in the Tucson SUV, so it’s obvious the company is capable of producing such a thing. Perhaps it’ll be an available option alongside more traditional powertrains, such as a turbocharged gas-powered V-6?

Only time will tell.

Press Release

Today, Genesis unveiled its progressive GV80 Concept SUV at the New York International Auto Show. The new fuel cell concept SUV continues to build on the global brand’s expressive and refined ‘Athletic Elegance’ design direction. The GV80 Concept reveals precision details and a confidently evolved design language that provides subtle glimpses into the bold future of Genesis’ design and product development.

The GV80 Concept is the brand’s first interpretation of a versatile luxury SUV, which strikes a perfect balance between elegance and versatility. On the exterior, this is seen in the concept’s confident posture and athletic prowess, while the spacious interior indulges passengers and immerses them in technology that connects them to the vehicle. Recognizing the brand’s global impact, the GV80 Concept utilizes the latest plug-in hydrogen fuel cell electric technology to combine eco-performance and capability, all skillfully designed to fulfill the needs and explore the escapes of the urban adventurer. Genesis will continue to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future product applications.

Genesis Steps Up To Take A Swing At SUVs With The Sleek GV80 Concept Exterior Computer Renderings and Photoshop
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“The GV80 Concept is a SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” said Head of Genesis Design, Luc Donckerwolke. “These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models from our brand.”

“There is a unique energy and diverse global culture to New York that is fitting for Genesis, and we are excited to unveil the GV80 Concept here,” said Head of Genesis Brand, Manfred Fitzgerald. “This concept is an important milestone for the brand to share our vision of the future, introducing a further expansion of our product portfolio.”

Genesis Steps Up To Take A Swing At SUVs With The Sleek GV80 Concept Exterior Computer Renderings and Photoshop
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Exterior Design & Inspiration
The GV80 Concept presents a modern and refined interpretation of a capable sport utility vehicle, building on the strength of architecture and the beauty of natural elements. The design team thoughtfully expressed these ideas throughout the exterior and interior of the vehicle in utilizing exceptional materials and purposeful forms to create a feeling of desire. The concept’s overall shape is distinguished by its proportions, finely balanced with dominant surfaces, exhibiting sophistication and functionality that conveys the SUV’s infinite versatility to the driver.

The front of the GV80 Concept showcases the signature Genesis crest grille proudly presented by the lower grille surround, which establishes a dominant center spine that runs through the length of the vehicle. The diamond motif mesh grille and wide-set horizontal quad headlamps that encase jewel-like graphics assert the SUV’s powerful stance and stately presence. Below the lower setting, an aerodynamic fascia channels air through precision facet cut-outs around the front wheels and side rocker panels. These warm-toned alloy elements signal key structural components and technical features alluding to the GV80 Concept’s functionality and alternative powertrain. The rest of the exterior panels’ bespoke Ice Granite finish provides a subtle contrast against the rest of the precision detailing.

Genesis Steps Up To Take A Swing At SUVs With The Sleek GV80 Concept Exterior Computer Renderings and Photoshop
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The elegant posture of the GV80 Concept is defined by a parabolic line that establishes the confident side profile, and visually connects the front and rear to further reveal the SUV’s athletic and nimble nature. Muscular fenders house bold 23-inch mesh alloy wheels designed to reduce weight and cool the large brake system. Electronic door handles sit flush underneath the concept’s dynamic crease line for enhanced aerodynamic performance and simplicity.

The core of the vehicle is extended through the rear, visualized by the center spine detail in the upper rear brake light. Further fortifying the GV80 Concept’s athleticism, slim quad lamps elongate towards the powerful rear quarter panel for a planted stance. Laser fiber optic technology in the tail lamps produces a truly unique Genesis lighting signature at night. The lower rear fascia provides soft visual intrigue and function with purposely integrated vents to cool elements of the alternative powertrain.

Genesis Steps Up To Take A Swing At SUVs With The Sleek GV80 Concept Interior Computer Renderings and Photoshop
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Interior Design Concept
Designed in harmony with the refined exterior, the interior of the GV80 Concept creates a sophisticated environment for its passengers through superior craftsmanship, creative attention to detail and advanced technology.

The interior cabin immediately greets passengers with a bridge instrument panel that stretches from door to door creating a welcoming and spacious ambience. A wide 22-inch curved display set in the instrument panel cascades into the driver’s cluster, which combines the precision of a classic speedometer with the immersive flow of information from a digital display.

Further uniting the interior and exterior, the GV80 Concept’s side pillars are constructed with a structural truss design viewable from inside and outside the vehicle. This detail brings in the exterior environment, promoting a unique interaction with the outside landscape. Additional versatile storage compartments are creatively integrated throughout the SUV concept in the lower doors for ultimate convenience.

Genesis Steps Up To Take A Swing At SUVs With The Sleek GV80 Concept Interior Computer Renderings and Photoshop
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Interior HMI Concept
The GV80 Concept’s interior features an innovative Human Machine Interface that offers users intuitive operation and function control through the use of a new multi-function interactive controller with capacitive touch. All of this technology is seamlessly blended into the precision designed details of the vehicle.

The horizontal 22-inch curved OLED infinity display presents two distinct zones, providing separate driver and passenger experiences. An ash wood lower center console integrates the high-tech controller and polished linear metal inlays with capacitive touch capabilities. The top of the interactive multi-function controller features a concave gorilla glass touchpad and knurled metal wheel with handwriting recognition as another method for interacting with the informational panel. Through touch control, each metal string allows direct access to the most commonly used functions including Navigation, Entertainment, Communication, and Environment (or customized driver settings). By tapping these metal strings, passengers gain separate control of a mini-view on the right side of the wide display without disturbing the driver. The custom inlayed console runs through the center spine of the SUV emphasizing the length of the vehicle while creating four separated zones. Each passenger is invited to a tailored seat with access to the capacitive touch inlays and an individual entertainment system allowing for control of a customized user experience.

Genesis Steps Up To Take A Swing At SUVs With The Sleek GV80 Concept Interior Computer Renderings and Photoshop
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Interior Color and Materials
To complement the refined exterior, the GV80 Concept’s beautifully crafted interior environment showcases a curated combination of high-quality materials, vibrant colors and rich textures that lend themselves timeless sophistication. The GV80 features exquisite semi-aniline leather interior, with quilted diamond stitching on the interior door panels, seat inserts and center console side, harmonizing with the facet details on the exterior.

The meticulously-wrapped rich leather on the upper instrument panel is contrasted with distinctive Architexture suede on the instrument panel bridge that elegantly surrounds the front passengers for an interesting tactile accent. Echoing the warm alloy metal from the exterior, the trim detail below the bridge indicates the flow of cabin air and is highlighted by polished aluminum trim pieces.

Embracing its urban and outdoor spirit, the GV80 Concept’s ash wood center console and floorboards provide a contemporary organic element to contrast against the other authentic materials. Finally, the SUV’s cargo area features an elegant tonal and texture effect by Architexture suede, dark gray leather and slate ash wood that is both visually appealing and functional with contrasting sleek metal tie downs.

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