Likely to preview an upcoming BMW 3 Series rival

Genesis, Hyundai’s newly launched luxury brand, has announced plans to unveil a new concept car at the upcoming New York International Auto Show. Dubbed "New York Concept", which might not be its actual name, the new show car was previewed by a design image and a teaser film depicting a sleek four-door sedan that sports a reinterpretation of Hyundai’s trademark trapezoidal front grille, as well as never-before-seen styling cues on the company’s products.

According to Genesis’ brief press release, the "New York Concept" previews "the design direction that will distinguish forthcoming Genesis products."

“The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the athletic elegance, which characterizes Genesis products," said Manfred Fitzgerald, head of the Genesis brand.

There are no specifics such as dimensions or technical data to run by, but this concept is likely to preview the upcoming Genesis G70. Set to slot below the flagship G90 and the G80, and essentially a rebadged Hyundai Genesis, the G70 will be aimed at sporty, compact sedans such as the BMW 3 Series and Mercedes-Benz C-Class.

The new concept will be unveiled on March 23rd at the New York Auto Show, so make sure you stick around for updates and a full review.

Continue reading for the full story.

Why it matters

Having already seen the flagship G90 and some of the design of the "New York Concept," it’s safe to assume that the upcoming G70 will be quite exciting to look at. While Hyundai struggled to give its non-luxury competitors a run for their money, the Genesis might just have what it takes to take on the big boys of the premium market. This concept car is beyond everything we’ve seen from the Korean company so far and the good news is that those design features will define Genesis’ upcoming models. Sure, the headlamps, the engine hood, and the mirrors might not be that fancy on production models, but it sure looks like Hyundai means business with the Genesis brand. And, if the G90 is any indication, Genesis will unleash a bunch of very interesting vehicles in the next few years.

Genesis G90

2017 Genesis G90 High Resolution Exterior
- image 661901

Read our full review on the Genesis G90 here.

Press Release

Genesis will unveil its ‘New York Concept’ at the upcoming New York International Auto Show, revealing its ideas of refined design. A design image, together with a teaser film released ahead of the unveiling, hints to the athletic elegance of the four-door sports sedan, expressing the design direction that will distinguish forthcoming Genesis products.

Manfred Fitzgerald, head of Genesis brand, said: “The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the athletic elegance, which characterizes Genesis products.”

The New York Concept will be unveiled at the Genesis Press Conference at 16:25-16:50, March 23 at the New York Auto Show’s North Concourse.

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