GM is bringing music to drivers’ ears
Because great cars and great tunes should travel together, General Motors has developed an affordable, all-new iPod adaptor; allowing music lovers to use their iPod with the factory-installed audio system in GM vehicles, beginning this fall.
The device, called “Personal Audio Link,” will sell at GM dealerships for less than $160 at MSRP, plus installation. It will be introduced in October on 2006 and 2007 model year Chevrolet HHRs, already one of the industry’s most personalized vehicles, with more GM vehicles scheduled to be added by the end of this year. Designed specifically for the iPod, GM expects to make the device available on all of its 56 vehicle models – mostly by the end of 2007 – meaning GM will offer the widest range of vehicle applications for iPod integration in the industry.
“We understand that people want to use their iPod whenever and wherever they want,” said Mike Jackson, GM North America vice president, Marketing & Advertising. “We’re thrilled to offer an awesome, seamless digital music experience to our customers across our entire portfolio of great cars and trucks.”
Vehicle personalization is embedded in today’s vehicle purchase and ownership experience. Nancy Philippart, executive director, GM Accessories, believes that iPod and GM vehicle personalization are a perfect fit.
“With our simple, affordable system, our customers can plug their iPod into their vehicle audio system and get what they want – clear, quality sound as well as access to playlists and artists’ names,” said Philippart. “Because the Personal Audio Link was designed specifically for GM vehicles, the level of integration our system offers is unmatched in the market.”
The Personal Audio Link iPod adapter, about the size of a deck of cards and not visible to the customer once installed, uses existing radio software, and is integrated through the radio’s digital XM Satellite Radio band. (XM does not need to be activated for the system to work.) This provides improved sound over FM modulated systems, and better control and display over FM modulated and CD changer interface units.
The system displays song artist, title and genre on the radio display, and allows song selection by genre, playlist, artist and album. In addition, Podcasts and audio books are no problem. Personal Audio Link enables the user to store, sort and select their favorite Podcast or audio book by title. In vehicles equipped with steering wheel audio controls, those controls will also control volume.
Once the device is installed, the customer plugs the iPod into an interface cable in the glove box, where the player can be safely secured and stowed. The device also charges the iPod while the vehicle is operating.
“We know our music-loving customers have been clamoring for a system like this, but we were determined not to go into the market with one unless it was truly integrated, easy to use and affordable,” said Philippart. “I think this system will be music to our customers’ ears.”
Personal Audio Link Key Features – At a Glance
- Seamlessly connects an iPod to the vehicle’s factory installed audio system
- Charges iPod when ignition is on
- Choose from English, Spanish or French language for function displays
- Search and display music by genre, playlist, album, artist
- Use seek function to move forward or reverse within a song for up to 15 seconds
- Select “shuffle” function to mix music
- Sort music using “alphabetical jump” from A-Z list
- Sort and select Podcasts and audio books by title
- Control volume from steering wheel controls
- Personalize text display in dynamic mode (radio display scrolls through artist, album, title, song, time remaining, etc.) or static mode (fixed on one display element such as artist)
- Perform fast music searches using high-speed text display technology