Saturday night was the big night for General Motors.
 
Promoting itself as the primary sponsor of the LiveEarth concert created by Al Gore, Chevrolet hinged an entire advertising campaign around the concert program.
 
But, the ratings are in.
 
LiveEarth was dead last in the ratings. The three hour long extravaganza on NBC did so poorly that it finished behind the average rating for repeats on a Saturday night. It finished below the ratings for the Stanley Cup, hockey’s championship.
 
Of course, Chevrolet could have had a winner. 
 
Opposite LiveEarth was Daytona, the night race, with Chevrolets commanding the front row at the start.
 
But, the Pepsi 400 was won by, a Ford.
 
Saturday was not the day for Chevrolet.

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