• GM Really Missed the Mark With the GMC Hummer EV

I Wouldn’t Go So Far As to Say I Hate the Hummer EV, But It’s Not What GM Needed

Now that the GMC Hummer EV is here, I have to admit that it is, at the very least, somewhat worthy of the hype that led up to its debut. It is instantly recognizable as a Hummer and even has the upright windshield. It also seems to be very capable on-road and off. The performance specs, although advertised in a somewhat sketchy manner (more on this later) do position the Hummer EV in a place to really compete. But the there are a few things about the Hummer EV that rub me the wrong way, including the price, the wait for something somewhat affordable, and why I’m pretty sure the Hummer EV probably won’t deliver the sales performance that GM is expecting. Let me explain…

GM Is Playing Dirty Pool on the Performance Front

GM Really Missed the Mark With the GMC Hummer EV Exterior
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Electric cars are powerful and deliver tons of torque, the latter of which is something that makes them a lot better, from a performance standpoint, than gas- or diesel-powered vehicles.

GMC says that the Hummer EV will deliver an “estimated” 1,000 horsepower (746 kW) and 11,500 pound-feet (15,592 Nm) of torque.

The horsepower is beyond believable given the three electric motors for the Edition 1 and range-topping EV3x trim levels, but the “estimated” torque figures are downright laughable. This might be possible at the motors (all three combined) but we all know that the Hummer eV isn’t going to deliver 11,000-plus pound-feet of torque to the ground.

GM Really Missed the Mark With the GMC Hummer EV Exterior
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The figure is probably closer to 800 or 900 pound-feet or so. It seems to me that GM is trying to be a little shady here, but I digress. Call me a hater if you will, but even Car and Driver agrees with me, so think about that for a second.

Other cool notes about the drivetrain include the impressive 800-volt DC fast charging and the ability to suck in up to 100 miles of range in around 10 minutes.

Total range is promised to be 350-plus miles. GMC says that Hummer EV can sprint to 60 mph in 3.0 seconds, but there’s a catch here.

The Hummer EV Won’t Be As Capable, Unless You Pay Up Big Time

GM Really Missed the Mark With the GMC Hummer EV Exterior
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All the figures I mention above are coming courtesy of the range-topping EV3x and Edition 1 trim levels, which will set you back $99,995 and $112,595, respectively. If you go for the $89,995 EV2x, you’re stuck with two electric motor, which is – obviously – the same story for the base model EV2 trim.

In fact, you have to opt for the EV2x trim if you want all the cool features, including the adaptive air ride, extract mode, four-wheel steering, and crab walk. If you’re on a budget and go for the base model, you’re really not getting very much. Check out the basic offerings in the table I’ve compiled below:

2022 GMC Hummer EV Highlights
2025 Hummer EV2 2024 Hummer EV2x 2023 Hummer EV3x 2022 Hummer EV Edition 1
Availability  Spring 2024 Spring 2023 Fall 2022 Spring 2022
MSRP $79,995 $89,995 $99,995 $112,595
Standard Equipment Two-Motor Drive System Adaptive Air Ride Three-Motor Drive System Drive-Mode Control
Extract Mode Torque Vectoring Open-Air Driving
Four-Wheel Steering Watts to Freedom Premium Interior Materials
Crab-Walk 13.4-inch Infotainment System
MultiPro Tailgate
Power Rear Glass
Power Tonneau Cover
GM Really Missed the Mark With the GMC Hummer EV Exterior
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In short, all the features that make the Hummer EV cool, aren’t available on the base model, and that – as far as I’m concerned – makes the Hummer EV useless. There’s honestly no selling point to the base model outside of the barely sub-$80,000 sticker price and the status of owning a “new Hummer”.

GM’s Trim Availability is a Complete Joke

It’s a known fact that automakers don’t make a lot of money on base model vehicles. They might be nice for those of us that want a nameplate but can’t afford all the premium goodies, but for automakers they are simply a way of bringing in a few other customers they might not have otherwise. In the case of the GMC Hummer EV, you can literally tell that GM needs to make money from the first couple of years on the market, and if you want one, you’re going to pay dearly.

You can’t get a base-model Hummer EV (the EV2 trim) until spring of 2024.

The next level up, the EV2x, won’t be available until spring of 2023 – and this is all assuming there are no delays in production. The Edition 1 and EV3x trims will be available in spring and fall of 2022, respectively, but you’re going to pony up at least $100,000 for either.

GM Really Missed the Mark With the GMC Hummer EV Exterior
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Unless EV buyers of the world are willing to part with that much cheddar, the Hummer EV is going to be scarce on the roads – more so than EVs already are. Why do we have to wait until 2023 at the earliest to get into something that costs less that $100,000? Because GM needs money and it doesn’t want to take a temporary loss to cater to the masses. This is yet another attempt by GM to push a mid-luxury brand like GMC beyond its usual reach. Will it be enough to kill the Hummer EV before it becomes available to the bulk of the population? Probably not, but it wouldn’t surprise me if the Hummer EV is short-lived.

The Hummer EV Is Just Too Expensive Compared to the Competition

The Hummer EV really does have some stout competition. Or, it will soon enough, anyway. The lists of competitors is kind of long:

The problem with this is that the base model Hummer EV is significantly more expensive than most of these offerings, with exception of the Bollinger B1.

Even the Rivian R1T in base form beats out the Hummer EV by some $10,000, and it offers better range. The Tesla Cybertruck can lay claim to the same. The Hummer EV’s towing capacity is still a mystery, but if it can’t deliver at least 11,000 pounds of towing, that could be the nail in the coffin. Oh, and by the way, the Tesla Cybertruck is nearly half the price at launch and less than half the price in base form.

GM Really Missed the Mark With the GMC Hummer EV Exterior
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GMC Hummer EV Vs. The Competition
GMC Hummer EV Atlis XT Bollinger B1 Lordstown Endurance Rivian R1T Tesla Cybertruck
Base Price $79,995 $45,000 $125,000 $52,500 $69,000
Price At Launch $112,595 TBA $125,000 TBA TBA
Motors 2 or 3 4 2 4 4
Range 350+ miles 300 / 400 / 500 miles 200 miles 250+ miles 400+ miles
Battery Size TBA 125 kWh min. 142 kWh 70 kWh 105 / 135 / 180 kWh
Charge Speed 350 kW 350 kW 350 kW 350 kW 160 kW
Towing TBA 17,000 lbs. max 7,500 lbs. max 7,500 lbs. max 11,000 lbs. max

Again, this could be enough to make the Hummer EV obsolete. Most of the models it competes against will probably launch before the base model Hummer EV even starts production, and that could put a major damper on the Hummer EV’s success.

Final Thoughts

GM Really Missed the Mark With the GMC Hummer EV Exterior
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At the end of the day, I’m pretty impressed with the Hummer EV as a package… in range-topping form. But, I think it’s too expensive, and I don’t think it stands much of a chance when the competition generally offers the same or better at a more affordable price. The sheer fact that you have to wait almost half a decade to get into a base model Hummer is puzzling at best. For the last 8 years or so, I’ve been saying that GM has no idea what it’s doing. It might have beaten Ford and Ram to the punch with an electric truck, but the Hummer EV is more of a novelty than the Tesla Cybertruck, and in this case, that’s not a good thing.

Robert Moore
Robert Moore
Editor-in-Chief and Automotive Expert - robert@topspeed.com
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read full bio
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