GM Rewrites Suicide Ad
Genral Motors has re-write the Robot Suicide Ad. They have eliminated the suicide scene that drew protests from mental health and suicide prevention groups and put a happy ending.
The original ad portrayed a robot on the assembly line who was fired for dropping a bolt. The anguished robot toiled through a series of low-end jobs, including holding a sign hawking condo units before pondering a bridge jump. As he jumps he awakes from what was a bad dream.
The amended 30-second spot, premiered today during the Academy Awards, removes the jump and substitutes as a bad dream a shot of a car being compacted in a scrap yard, and shows the robot in additional menial jobs, including work as a shelf-stocker and holding the security gate in a parking ramp.