GM’s Motorama Memories
Sometimes technology isn’t a blessing. Not only did video kill the radio star, but also General Motor’s travailing showcase know as Motorama.
Motorama used to travel all around the U.S. in a caravan of specially built “Parade of Progress” busses, all used to showcase GM’s new cars and new innovations. But once television was in every household, the Motorama changed. It was still a grand spectacle, but the Motorama no longer came to your doorstep. By the mid-50s Motorama would only set up in the major cities but could be broadcast to homes nationwide through TV. The last one was held in 1961.
Enjoy as GM’s Vice President of Global Design, Ed Welburn reminisces about the Motorama and the dream cars of GM’s past before they are showcased next week at Pebble Beach (including the Chevrolet Biscayne.)