General Motors has refreshed its interior design in order to win over consumers with quality and fend off its rival for the top spot, Toyota. The new technologies will be used in future models.

GM's new design for the interiors
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Kate Zak, General Motors’ director of global component strategy, stands under moody spotlights in front of three disembodied steering wheels, talking about the importance of a proper "handshake": "We’ve found that these handshake components—their feel, their sound, their actuation—really are for customers an indicator for the entire vehicle, windows of insight into the car," says Zak.

GM's new design for the interiors
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The company is trying to show that it too knows how to innovate, and that the products of a long-term, design-driven revitalization are at last ready for prime time. Dave Rand, GM’s executive director of interior design, says, "We don’t have to keep making promises, we feel we have something we can show."

GM's new design for the interiors
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Source: Businessweek

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