GM’s next models will save the company?
General Motors, like any other auto maker, has real big problems. As a result they cut thousands of jobs, reducing salaries. But they put big hopes in the future seven models.
The seven new models include a new Cadillac CTS Coupe (expected summer ’09), a CTS sport wagon coming in the spring, a Cadillac SRX due in the first half of next year, Buick’s Invicta next spring, Saab’s new 9-4X crossover due in fall ’09, Chevy’s redesigned Equinox coming in May, and the small Chevrolet Cruze.
The most important one to GM’s future may be the Chevrolet Cruze. This compact brings greater fuel efficiency and provides the basis for what GM hopes is a true "world car".
The trio of Caddy’s are important because the brand has been lagging the last two years due to competition and lack of new models. Cadillac is one area where GM can leverage the brand to sell models at a higher price point with greater margins, increasingly important with the slowdown in truck and SUV sales.