General Motors has made another mistake. The Detroit automaker admitted that the memo telling employees to stop using the nickname “Chevy” was poorly worded.

The GM memo wanted a consistent name for the company. It said: "We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward."

The memo was signed by Alan Batey, vice president for Chevrolet sales and service, as well as Jim Campbell, GM’s division vice president for marketing.

Following an hour of laughter and then a public outcry, GM made an announcement, which read: "’Chevy’ will continue to reflect the enthusiasm of customers and fans."

"Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted," he says.

"We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products."

He adds, "In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process."

"We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover ’Chevy.’"

That sounds great and all, but if you read closely, it never retracts their request for employees to call the company Chevrolet.


Source: Autocar

What do you think?
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  (447) posted on 02.23.2012

I hope that the employees learned a lesson about the “Chevy” term. I agree sometimes that slang word misleads it to another poorly topic or it reduces the reputation of the company.

  (419) posted on 06.3.2011

This memo would be long time ago but still everyone love to call this car Chevy.
hmm. Maybe this is effective for their employee but not for the public mass that known this car.

  (395) posted on 06.3.2011

haha. It seems that the masses still love to call this car Chevy! And i think Chevy is a cute name for a car its easy to remember and pronounce as well.

  (313) posted on 06.16.2010

Sounds like a typical well thought out plan from Corporate America. Having seen the inside of a lot of these types of meetings, I can assure you that people are paid a lot of real money to make stupid decisions like these.

  (228) posted on 06.15.2010

I’ve already heard the news. The GM’s VP said that using the word chevy is fine.

  (392) posted on 06.14.2010

Cool design, a way more impressive than the 1000pound king Porsche 911 turbo. both car are really hammering with each other.

  (13) posted on 06.12.2010

It’s GM, no surprise.

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