Less than two months after General Motors launched a partnership with eBay to sell their vehicles in California, the automakers have decided against renewing the contract with eBay that was supposed to be set up for extension after September.

While the program generated mixed results across the board, GM eventually decided to scrap it after officially launching its ‘may the best car win’ nationwide marketing and advertising campaign . GM spokesman John McDonald made it clear to Automotive News that while the eBay program was an exciting initiative in the beginning; it eventually had to be scrapped to give way to GM’s turn to a new direction.

The GM-eBay program didn’t fare very well as far as online purchases were concerned. But, according to McDonald, the program did generate a ton of attention from prospective buyers, most of which used the eBay program as a stepping stone to eventually buying a car from their local dealerships.

For the meantime, GM is now solely focused on their new ‘may the best car win’ campaign, as well as their new 60-day money back guarantee promotion.

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Source: Wall Street Journal

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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