From 1959 through 1990, Buick->ke17 used the “Electra” name to top off its range of automobiles. It was never an overly powerful or fast car, but in its earlier years, it was known as a full-size ride that moved well and rode like a fine Italian leather sofa. After its downsizing in the mid-1980s, Buick chose to axe the name altogether.

As of late, GM has been on a trademarking binge, with its tagging the SS and ELR, and now we can add another one to the list. You guessed it; GM has officially trademarked the Electra name. This could mean absolutely nothing, but with the huge overhaul that Buick has received in recent years, this does point to a model to come.

With it possibly bearing the “Electra->ke2025” name, we can only assume that this potential new model would take a slot directly above the Lacrosse->ke1790, making it the new range-topping car. This is purely speculation, but with the category that GM trademarked the Electra under, 1B , the law requires the owner of the trademark to show true intent to use the trademark for a product in the future.

For now, we only know of the trademark and its category. Maybe OnStar will make another programming boo-boo and post the Electra on its list of qualifying GM cars, so we have a better idea. We will update you the second more information leaks out about the Electra. And yes, given GM’s recent trends, there will be tons of “unintentional” leaks.

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