GM Trademarks Riviera Name
Back in 2007, Buick unveiled a cool Riviera Concept which many thought would move on to production form. Nothing has been heard about this concept since then, but on May 3rd General Motors filed a trademark for a Riviera name, citing it for use on automobiles. Although they did not say it would be used for a Buick model, the previous concept makes us consider this as an option.
In fact, last year, it was rumored that GM wanted to produce a sporty coupe, possibly based on the rear-wheel drive Alpha platform. Then, at the 2012 New York Auto Show, the company announced it was considering bringing the Riviera name back, but in a rear-wheel drive form. The concept unveiled back in 2007 was a sporty coupe built on an Epsilon front-wheel drive platform.
So, the Riviera name may be used either for either a production version of the concept which would arrive sometime in 2015, or a new Riviera concept. We’re hoping for the first scenario!
Source: GM InsideNews