GM Trademarks Riviera Name

2007 Buick Riviera Concept
- image 162924

Back in 2007, Buick unveiled a cool Riviera Concept which many thought would move on to production form. Nothing has been heard about this concept since then, but on May 3rd General Motors filed a trademark for a Riviera name, citing it for use on automobiles. Although they did not say it would be used for a Buick model, the previous concept makes us consider this as an option.

In fact, last year, it was rumored that GM wanted to produce a sporty coupe, possibly based on the rear-wheel drive Alpha platform. Then, at the 2012 New York Auto Show, the company announced it was considering bringing the Riviera name back, but in a rear-wheel drive form. The concept unveiled back in 2007 was a sporty coupe built on an Epsilon front-wheel drive platform.

So, the Riviera name may be used either for either a production version of the concept which would arrive sometime in 2015, or a new Riviera concept. We’re hoping for the first scenario!


Source: GM InsideNews

What do you think?
Show Comments


  (325) posted on 08.14.2012

Wow!! The front part of the car really makes this car beautiful. I am against to those who say that this car is not a good-looking one.

  (596) posted on 08.13.2012

The only thing that catches me with this car is the front part. The other part looks bulky.

  (365) posted on 06.26.2012

GM’s packaging is well-thought of, considering that this is almost complete in all ideal qualities.

  (407) posted on 06.25.2012

So I guess I have to wait for the production of the Riviera.

  (224) posted on 06.22.2012

It’s completed with every aspect that makes its package good.

  (544) posted on 06.21.2012

The exterior really rocks me out. I like the whole package of GM in this Riviera.

  (194) posted on 06.20.2012

I anticipate this the most for its trademark style.

  (683) posted on 06.18.2012

Riviera will be my most awaited vehicle. I can’t stop looking at its exterior, and it has a fresh look that GM may boast it.

  (831) posted on 06.14.2012

How long will it take? It’s been a while, but what GM always does is to keep updating it only, never releasing.

  (442) posted on 05.17.2012

We need an exact date, even if just a year, to know when it’s going to be produced. We are excited to see it personally on its unveiling!

  (466) posted on 05.13.2012

I’m relieved to know it will finally be out in a few years. I hope this will be launched in some famous auto shows; it deserves to be under the limelight because of the unique front that it’s been designed with aggressively.

  (553) posted on 05.10.2012

Finally, an update about this concept has surfaced! It’s good to know that GM plans to bring this on production in the later years. Ever since its notion came out, I’ve always been attracted to it because of its unique fascia; the front grille and the headlamps particularly are appealing because of their aggressive feel.

Car Finder: