GM ups truck rebates
Stung by the increase in Toyota Tacoma sales in June which resulted from the massive rebates offered by the Japanese manufacturer, GM has increased the rebates it is offering on the Chevrolet Silverado and GMC Sierra pick-up trucks.
According to Pickuptruck.com, GM is now offering rebates of $1500 to $2000 cash or lower financing rates on regular and extended cab pickups. The rebates went into effect on July 10th.
The rebates do not match those offered by Toyota, which are approximately twice what GM is offering. GM apparently still has confidence that it’s product is preferred by most buyers, so that it may not need to equal Toyota on price. Though Tacoma sales were up in June over the previous year by 63%, the truck sold last year was the old model.
But the question remains whether GM is offering enough, or whether it should simply have matched the Tacoma’s rebates and kept market share away from Toyota.
July sales may answer that question.
Source: Truck Trend