Google Knowledge Graph Simplifies Online Car Research
We all know Google and how heavily we rely upon it for information gathering. Constant updates and improvements keep Google ahead its competition and growing even larger as a search engine. But Google’s latest improvement has car shoppers and gearheads taking note of the new features.
Google’s Knowledge Graph — the information box on the right-hand side of a search results page — now includes info on cars, trucks, vans and SUVs. Pricing, EPA estimated fuel economy, trim levels, and even a vehicle’s direct competition will appear in the search.
“You may already use Google to help you make everyday decisions, like what restaurant to pick for dinner or which movie to go see. Starting today, you can also rely on Google’s Knowledge Graph to research a big decision: cars,” Google wrote in a blog post.
While finding a vehicle’s specs and pricing in a condensed format is definitely helpful for car buyers, seeing its direct competition seems even more important for buyers looking to purchase the vehicle best suited for their specific needs. Buying a car is a huge decision – especially considering it’s the average person’s second-largest purchase following their house – and Google is aiming to help consumers be better informed before walking into a dealership.
We love the idea of quick-n-dirty information being a few mouse-clicks away, however we wince at the thought of not doing further research on a more dedicated website such as you’re truly. Shameless self-plugs aside, having such information readily accessible is appealing and we look forward to having production dates, engine options, and trim levels at a fingertip’s reach.
Click past the jump for videos on Google’s Knowledge Graph