Build your own Seven from LEGO bricks for less than $100

Caterham is one of the very few automakers that offer its vehicles as kits that you can assemble yourself. You can do this with basically every Seven currently on offer, except the new, limited-edition Sprint and the track-ready 620R. Actually, as of October 2016 you’ll be able to build your own 620R too, but you’ll have to settle for a LEGO set in order to do that.

Caterham has just announced that the 620R has become its first-ever vehicle to be immortalized in LEGO form. The extreme sports car was recently submitted to the LEGO Ideas platform, a process that all models have to go through in order to be selected for production, and gained the required 10,000 votes from LEGO fans around the world.

The set consists of 771 pieces, including a replica 620R engine and gear stick, while the assembled model car stands 10 cm (3.9 inches) tall and 28 cm (11 inches) long. Features include a removable nose, removable engine hood, opening trunk, and a working steering wheel. Pricing is set at £69 in the United Kingdom and at $79.99 in the United States. Quite affordable compared to the real thing, which retails from £44,995.

Caterham is pretty enthusiastic about the 620R being picked as the next LEGO set and jokes about how its technicians downed their tools to pickup up the plastic and created the model together with LEGO. It even describes the tiny 620R as capable of reaching "a heart-racing top speed of 6mph."

“Caterham has always prided itself on producing bespoke, hand-built cars for its customers. Our army of fans who build their own Caterham Sevens are equally discerning when it comes to the detail and craftsmanship which is central to Caterham, and we worked closely with the LEGO team to ensure the LEGO model replicated that," said Caterham chief commercial officer, David Ridley.

Continue reading for the full story.

Why it Matters?

Here's a Caterham Seven you can actually afford High Resolution
- image 688541

When it comes to toys and games, LEGO is definitely one of the most popular brands out there. And as the more popular you become, the more demanding your customers get, which means that LEGO must pay attention to what buyers want and offer a diverse lineup of model cars. The new Caterham 620R adds to the company’s diversity and it’s a welcome addition given that the Seven is one of the world’s most iconic sports cars. I’m actually surprised this is LEGO’s first Caterham offering, but it’s better late than never.

To be honest, I’m not a big LEGO fan. While their models are fun to assemble and come with interesting features, I’d rather display accurate scale model cars on my shelf. However, since this is the only 620R model car available as of 2016, I might make an exception and get one for myself. I won’t be able to afford an actual 620R anytime soon, so I guess that a LEGO set is the closest I cat get to building a Caterham.

Press Release

Photo Credit: LEGO

Caterham has today unveiled a brand new model which features a rather different build process to its usual run of 500 cars a year – the brand’s very first immortalisation in LEGO® form.

Technicians from the legendary British sportscar manufacturer have downed their tools and picked up the plastic, teaming up with the equally iconic toy maker to create the first ever LEGO Caterham, due to hit the shelves this October.

The plastic bricks, resplendent in Caterham’s typically garish yellow, create the beautifully engineered LEGO Caterham 620R, capable of reaching a heart-racing* top speed of 6mph**.

Originally submitted by fanatic Carl Greatrix to the LEGO Ideas platform, in which fans can submit their ideas for new LEGO sets, the Seven gained the requisite 10,000 votes and the LEGO Ideas Review team selected the 620R to go into production.

Consisting of over 770 pieces, including a replica 620R engine and gear stick, the LEGO Caterham stands 10cm tall and 28cm long. Other unique features which may cause fans to blow a gasket include:

Removable nose cone
Removable engine cover
Steering wheel
Opening boot
Functioning axle stands which allow the wheels to be removed
Caterham Chief Commercial Officer, David Ridley, said: “Caterham has always prided itself on producing bespoke, hand-built cars for its customers. Our army of fans who build their own Caterham Sevens are equally discerning when it comes to the detail and craftsmanship which is central to Caterham, and we worked closely with the LEGO team to ensure the LEGO model replicated that.

“The LEGO 620R has various unique features – the intricately-designed engine was certainly a surprise when we lifted the bonnet for the first time. It’s really satisfying to know that fans can recreate and build their own 620R with LEGO bricks.”

The Caterham LEGO 620R will be available to buy from October 1st, priced £69.To find out more visit http://www.caterham.co.uk or call 01293 312300.

*Heart-racing for toy drivers

**not scientifically proven

ENDS

For further information please contact the Caterham Press Office on press@caterham.com.

Andy Bothwell
T: +44 208 541 3434
M: +44 7825 703 505

Jemma Chalcroft
T: +44 208 541 3434
M: +44 7985 244 843

Caterham Cars:
Caterham South, Caterham House - Dialog, Fleming Way, Crawley, West Sussex, RH10 9NQ
T: +44 1293 312300
E: sales@caterham.com

About the LEGO Group

The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials.

Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.

LEGO, the LEGO logo, the Minifigure, the brick and knob configuration are trademarks of the LEGO Group. © 2016 the LEGO Group.

For further information please contact the LEGO UK Press Office:
Louise Hathaway / Norton & Company / 01608 812830 / louise@nortonandco.com

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