• Here’s How to Watch the Reveal of the 2021 Ford Bronco

It will literally be hard to miss the new Bronco’s debut, thanks to TV, internet, and dealer networks

To be quite honest, Ford is probably rewriting the book of digital vehicle reveals with the new Ford Bronco Family being shown off in more ways than any other car that has come before it. If you have social media, you can see it. If you visit YouTube, you can see it. If you don’t do either, then there’s a chance you’ll either see it on the TV or at a local dealer. Seriously, for is going that hard with the Bronco’s reveal. Of course, we’re embedding the video below, so you can also see the whole thing live, right here on TopSpeed.com

2021 Ford Bronco Reveal Stream

The live stream that you see above kicks off at 8 pm EST today (July 13), but if you don’t (or can’t) watch it here (or on YouTube), there are a number of other options as well. It’s not too unusual for a high-profile reveal like this to be so readily available, but this time around, it feels like Ford has gone the extra mile. If you’re curious about how you can watch it outside of TopSpeed, here are your options:

2021 Ford Bronco Reveal on Social Media

You better believe Ford wouldn’t skip streaming the new Bronco family on social media, so you can head over to your platform of choice:

But, it’s not just the Youtube video embedded above and the various social media platforms.

What Channels Will the 2021 Ford Bronco Be On?

New Ford Video Gives Us Our Best Look Yet at the Bronco
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This is where things go above and beyond what we usually see from Automakers. Ford has actually rented spots on ABC, ESPN, and the National Geographic Channel. On ABC, there will even be a three-minute feature staring country music singer, Kip Moore. That kicks off at approximately 8:09 pm EDT during the CMA’s "Best of Fest" concert. On ESPN, Ford is bringing in rock climbing master Brooke Raboutou for a film featuring "a different Bronco Model," and that will kick off around 8:11 pm EST during SportsCenter. A third Bronco model will show up during National Parks: Yosemite on NatGeo with professional mountain climber Jimmy Chin.

That that said, it seems like the goal is to get you to switch from channel to channel to see all three models. That being said, you might want to plan things out a bit. You’ll need the following channels ready to switch:

  • 8am: ABC
  • 8:11: ESPN
  • 8:13: NatGeo

If You Missed the TV Reveals, Check Hulu on July 14

New Ford Video Gives Us Our Best Look Yet at the Bronco
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There’s not a lot of time between reveals, but you’ll be able to catch all three "movies" via your Hulu subscription on July 14 along with "a curated collection of outdoor and survival-themed content aligned with the Bronco lifestyle," whatever that means. Even if you watch the reveal tonight, it might be worth checking out.

The 2021 Bronco Revealed At Your Local Dealer?

New Ford Video Gives Us Our Best Look Yet at the Bronco
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Okay, so the 2021 Ford Bronco (or any variation of it, for the matter) probably won’t show up at your local dealer. Word has it, however, that a lot of bigger dealers are hosting Bronco reveal parties, so if you’re free this evening, you might want to call around and see if any of your local Ford Dealers are on point with this – it might be a fun event, and there will probably be some free food or drinks too.

You Can Reserve a New Bronco Today As Soon As It’s Revealed

New Ford Video Gives Us Our Best Look Yet at the Bronco
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If you’re really interested in the new Bronco, then get your debit card ready or be at your dealer with card in hand. As soon as Ford starts its stream, a $100 deposit will get you on the list for the new Bronco. We know there will be at least three models revealed tonight, and we assume you’ll be able to reserve any of them, but we can’t say that with 100-percent certainty. Either way, reservations do open today, so it’s something to keep in the back of your mind.

Robert Moore
Robert Moore
Editor-in-Chief and Automotive Expert - robert@topspeed.com
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read full bio
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