A company that once stood shoulder-to-shoulder with Rolls-Royce is making a comeback at the 2019 Geneva Motor Show

More than 50 years after going out of business, Hispano Suiza is poised to make a comeback in the auto industry with a new electric car that’s scheduled to debut at the 2019 Geneva Motor Show. Not much is known about the model, at least except for shadowy teaser that showcases retro-styled arches that harken back to some of the brand’s most famous works in the early part of the previous century. More details about the new Hispano Suiza electric supercar should come to light in the days and weeks leading up to the Geneva Motor Show this coming March.

The Spanish Luxury Brand Making A Comeback

Hispano Suiza Prepares a Return With Electric Supercar
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A lot of you may not be familiar with Hispano Suiza, and that’s perfectly understandable.

The Spanish automaker hasn’t been around for more than 50 years, even if it actually feels longer than that. But don’t make the mistake of dismissing the automaker as a has-been, either. Back in its day, the Barcelona-based marquee was a proud contemporary of Bugatti and Rolls-Royce. It built some of the most luxurious cars to hit the market in those times, including classics like the 1912 Alfonso XIII and the 1934 H6B Million-Guiet Dual-Cowl Phæton. It had a slightly different name then — Hispano-Suiza — but its status as one of the premier auto brands of its generation comes with zero doubt.

Unfortunately, the company had a tumultuous history that forced the company to go under in the ’60’s. It had a French aviation division that has continued to operate under a string of parent companies, but the automotive arm of the company hasn’t been seen in a long time. There have been a few efforts to revive the brand since, most recently in 2010 when it presented an Audi R8-based supercar at that year’s Geneva Motor Show. But for the most part, Hispano Suiza has stayed in the shadows, reduced to being talked about in whispers and hushed tones.

That’s expected to change at the 2019 Geneva Motor Show when the company that now calls itself Hispano Suiza Fábrica de Automóviles S.A — it’s spearheaded by Miguel Suqué Mateu, the great-grandson of company founder Daniel Mateu — unveils its first-ever all-electric supercar. “Back in 1900, when Hispano Suiza started, it built the first electric car in the world, but the prototype was never industrially manufactured,” Miguel Mateu said in a statement announcing the company’s return. “Now, 119 years later, in March 2019, Hispano Suiza has its first 100% electric car, offering great performance and manufactured in Barcelona, the realization of my great grandfather’s dream.”

Hispano Suiza Prepares a Return With Electric Supercar
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Predictably, there are no details about the new electric supercar other than one single teaser image of a car that looks to have adopted some of the company’s old styling.

It’s certainly an interesting teaser, one that we’re looking forward to seeing take center stage at the 2019 Geneva Motor Show.

Further Reading

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BARCELONA, Spain, October 30, 2018 /PRNewswire/ —

In March 2019, Grup Peralada will present its new Hispano Suiza model at the Geneva International Motor Show

Hispano Suiza, the historic car brand owned by four generations of the Suqué Mateu family, will present in Geneva a 100% electric super car manufactured in Barcelona. The Hispano Suiza family brand returns to making prestigious cars on a global scale.

Hispano Suiza Fábrica de Automóviles S.A. was founded in Barcelona in 1904 by Damián Mateu with the support of technical director and engineer Marc Birkigt, also a partner in the company. Thanks to a modern entrepreneurial model, a lot of enthusiasm and imagination, they started what would become a leading company in automotive and aviation technology, which focused greatly on innovation, investment and development.

In 1920, the French government’s nationalization of the aviation engine division in France led to the creation of Société Française Hispano Suiza, S. A., which in 1968 was acquired by Snecma, part of the French group Safrán.

In 2000, Hispano Suiza signed a brand transfer agreement with Mazel Engineering to build a prototype, the luxury two-seater super car HS21, which was born in Geneva that same year. The K8 and HS21-GTS models, both evolutions of the first, were presented in 2001 and 2002.

Since it was founded, four generations of the Suqué Mateu family have incessantly preserved and injected impetus and dynamism into the family brand and dedicated great effort in maintaining this great heritage alive. Damián Mateu, great grandfather of the current president, founded the company, and his son Miguel Mateu later continued his project, creating the prestigious, top-of-the-range cars. After his death, his daughter Carmen Mateu was nominated president and she continued her father’s work through a range of different activities aimed at keeping the essence of the brand alive. The foundation of Club Hispano Suiza, in 2002, is just one example of this intense activity, which achieved one of its main objectives: perpetuate the brand through events such as exhibitions, conferences, the publication of books, magazines, research articles, the participation in rallies, etc.

Today, Miguel Suqué Mateu, great grandson of the founder and current president of Hispano Suiza Fábrica de Automóviles S.A. talks about, "Succeeding in realizing a dream we had for years, seeing once again the Hispano Suiza on the road, all around the world." And adds, "Back in 1900, when Hispano Suiza started, it built the first electric car in the world, but the prototype was never industrially manufactured. Now, 119 years later, in March 2019, Hispano Suiza has its first 100% electric car, offering great performance and manufactured in Barcelona, the realization of my great grandfather’s dream."

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