Will we ever see it race the tracks? Perhaps not...

This new concept car is more than just a development for Holden. This year, Holden marks the 50th anniversary of its first victory at the Bathurst, and also its 70 years since it produced its first car. Dubbed the Time Attack Concept Racer, this car has 1,341 horses to power it. However, Holden has no plans to build it! Funny, right?

Heart Of The Matter

Holden's Bathurst Time Attack Concept Car is a 1-Megawatt Beast!
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The Time Attack Concept Racer is a sleek, single-seater electric car that has a battery and four electric motors.

This helps produce 1,341 horses and 2,389 pound-feet of torque almost instantaneously, allowing it to sprint to 62 mph in just 1.25 seconds! It was designed to destroy the current Bathurst lap record by completing the 3.85-mile track in less than 1 minute 30 seconds. Of course, it’s just a theoretical concept which also allows 90-second charging and has a top speed of 300 miles per hour.

This Is All So Unrealistic

Holden's Bathurst Time Attack Concept Car is a 1-Megawatt Beast!
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Ewan Kingsbury and his team have used all the freedom to build, err, design this concept.

It uses a lot of technologies that have been banned in Formula One. Advanced aerodynamic surfaces such as a double floor, rubber skirts, fans to create a down-force at low speed, and an active rear wing create a vacuum that glues the car to the track. This means that at on a race track, it can generate up to 6.5 G laterally! In simple terms, it could swing a driver’s neck viciously during a turn.


Holden's Bathurst Time Attack Concept Car is a 1-Megawatt Beast!
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Holden launched ‘The Holden’ 70 years back. This pick-up truck marked a revolution and a sense of pride in the Ozzy mates. It received huge orders and had a waiting period of over a year. Holden said it revealed the car virtually because Australia no longer has a major motor show. But the automaker will be displaying a scale model of the Time Attack Concept Racer at this weekend’s Bathurst 1000 race. Do you find this concept interesting, or was it a waste of time because Holden will not be building it? Share your thoughts with us in the comments section below.

Further Reading

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Coinciding with the 50th anniversary of Holden’s first win at Bathurst in 1968, GM Holden’s Design Team has explored the technological potential of the future through the stunning virtual ‘Time Attack Concept’ racer – conceived and executed entirely in-house at GM Holden.

Unlike the conventional format of the current endurance race cars, the Holden Time Attack Concept racer is envisioned as a single-lap tearaway, pitted against the clock. This type of racing is commonly known as Time Attack in motorsport circles.

The Holden Time Attack Concept racer was developed entirely virtually, using sophisticated simulation technology and driven by the world-class expertise within GM Holden’s Melbourne Design Studio.

GM Holden’s Design Director, Richard Ferlazzo explains: “The technology we employ today has transformed the way we design cars. We have the ability to simulate a car’s appearance, technology and dynamics in convincing animations, which enables us to deliver better designs in a shorter time. A large part of our work is Advanced Design and we use this technology to develop concept designs for our parent company, General Motors. This concept is a digital advertisement for the advanced skills, capability and technology of the GM Holden team”.

Holden has a long and storied history of creating crowd-pleasing concept vehicles dating back to the iconic Holden Hurricane concept of 1969, with traditional motor shows the typical platform for debuting them to Australia. As times have changed, so has Holden’s approach to developing concept vehicles.

“The cessation of Motor Shows in Australia left a hole in our automotive culture in some ways and we lost a forum to showcase our passion and creativity to the Australian public with physical concept cars. However, with the realism and detail achievable through modern technology, I felt we could still deliver uniquely Holden concepts via virtual technology and digital media,” said Ferlazzo.

Ferlazzo set a challenge for his talented design team to explore a futuristic race car using the latest emerging technologies around the world and was impressed with the proposal from Lead Designer, Ewan Kingsbury.

“Ewan perfectly captured the essence of what we wanted to achieve; an expressive, futuristic design which also displays innovative engineering solutions. Concepts are always meant to push the boundaries but are even more impactful when they are feasible and this concept is plausible as an advanced racer of the future,” said Ferlazzo.

The concept was developed with technical input from GM Holden’s Engineering team and the final design was validated with a digitally-printed 3D model. The finishing touch is a stunningly realistic video, created by GM Holden’s in-house Design Visualisation team, of the Time Attack Concept racer lapping the iconic Mount Panorama circuit. The video will debut on Saturday October 6 during the telecast of the Great Race, and will then be available for everyone to see.

“Automotive Design and Engineering remains a core strength and competitive advantage for Holden and for Australia. The Time Attack Concept racer is an illustration of how we can utilise cutting-edge technology to develop transportation solutions for the future. You can see from the extremely detailed approach to incorporating the advanced technology in our Time Attack Concept racer that this is more than just a visual exercise. Holden’s recent announcement of the expansion of 150 new engineers to our Advanced Vehicle Development team means we have the talent, resources and technology to continue delivering to that charter,” concluded Ferlazzo.

Technical Highlights


900 kilograms (without driver)


Simulated Mount Panorama Lap Time: 1:29.30

0-100km/h: 1.25 sec

Top Speed: 480km/h

Maximum Lateral G-Force: 6.5G

Maximum Braking G-Force: 6G



250kW Axial Flux Permanent Magnet Electric Motor Drives x 4 (Inboard mounted)

Total output – 1000kW (1Megawatt) / 1340HP

3240Nm Total Motor Torque

5000RPM Maximum Revolutions

Enables full programmable Torque Vectoring Traction Control at each corner


3-Speed Planetary Automatic Shift Gearboxes x 4

Ratios 1st 2.97:1, 2nd 1.7:1, 3rd 1:1

First gear ratio enables 9620Nm total axle torque at launch

Gearbox casing integrated into Chassis structure

Power Source:

Reconfigurable Graphene Hybrid Power Pack

1MW power output, 90MJ Usable Charge Capacity

Fast Recharge: Fully recharged in 90 seconds (1000kW, 800V, 1250A)

Motor Cooling:

Longitudinal Heat Exchangers x 2

Liquid-to-Gas Phase Change Cooling, low drag, full pass-through


Carbon/Carbon Hydraulic Discs x 4

Electrical Heating of pad and rotor in pits and on out-lap to conserve energy

Full Regenerative capability on all axles, can provide up to 2.0G braking force



Carbon Fibre composite with cellulose Honeycomb Core

Full Integrated safety cell and crash structure, utilising stressed powertrain components


Carbon Fibre Double Wishbone all-round, aerodynamically engineered profiles

Titanium CNC’d Uprights with bushed underbody mounts

Pushrod / bellcrank activated Hydraulic Active Suspension Actuators. Computer controlled programmable ride height adjustment, anti-dive, anti-squat, anti-roll

Electric Power Steering


Carbon-Fibre/Kevlar Composite panels with Polycarbonate Graphene Coated Upper


Full Carbon Fibre / Kevlar Composite quad-venturi underbody, with flexible co-moulded membranes at Body and Chassis junctions

Underbody is structurally mounted to Suspension uprights at all 4 corners, enabling full aero load to be applied directly to each wheel

Torsional twist capability enables underbody to maintain consistent relationship to ground even with extreme road camber change


310/700 R18 Slick tires all round

Carbon Fibre Composite Rims

Active Wheel Fairings support low drag or brake cooling positions

Wheel Fairing supported by a Kevlar/Elastane woven skin enabling consistent low drag performance whilst supporting full wheel steering and suspension movement


Low Frontal Area with all powertrain components on centre-line in Driver’s frontal area ‘shadow’

Full Active Downforce Generation via Ground Effects technology

Ultra-high Downforce levels achieved via electrically powered Cyclo-gyro fans

Rubber Skirts control air-bleed and enhance Ground Effect

4 Individually controllable Fans accelerate airflow through 4 venturi tunnels to enhance downforce at lower speeds

Fans enable programmable and constantly tuneable centre-of-pressure

Cyclo-gyro fans with actuated blades enabling variable thrust direction and force

Fans powered by 4 Switch Reluctance Motors (SRM), each up to 50kW, 50,000rpm, 92% efficient

Hydraulically actuated variable-position rear wing with air-braking capability

Lift-drag Ratio of underbody aero components in excess of 90:1


Front Lighting:

Active Matrix Laser Units with yellow ‘Endurance’ Tint

Rear Lighting:

LED Matrix display – programmable pixels

Driver Assistance:

Augmented Reality Helmet: 3D graphics projected onto helmet visor to enable graphics overlay in real-time. Essential technical information provided in addition to racing line and braking zone benchmarks.

Integrated full steering wheel inputs to control all mechanical and aerodynamic systems via presets.

Six Point safety harness.

Telemetry and Camera mast to enable constant uplink and data transmission and in-car filming

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