Holden has official re-released the Holden Thunder Ute, which we all assume will eventually makes its way to the U.S. as the resurrection of the El Camino. With its reintroduction, Holden needed a new advertising campaign. With an advertising campaign comes the need for a new slogan, and “The Ute, Americans are begging us to let ’em use it’” is just too long.

Well, Holden turned to its fans to come up with the new slogan, via everyone’s favorite medium, Facebook. Fortunately, those Aussie blokes are rather creative, as they came up with the slogan “No backseat drivers.” That makes perfect sense, as the Thunder Ute has only two seats and a truck bed. It would have been a little more difficult had GM chosen to go the Subaru Brat route and put two seats in the bed. Then, you technical would have backseat drivers. You can even see the new ad slogan in use in the above Thunder Ute commercial.

For a refresher, the Ute Thunder comes standard with a 280-horsepower 3.6-liter V-6 standard and has an optional 360-horsepowerpower 6.0-liter V-8. It also has a special charcoal-colored 19-inch rims and a slew of other standard features.

Now the only question remaining is when will GM officially start “leaking” information about the Thunder Ute coming to the U.S. as the El Camino? We are willing to put a dollar on it being here within five years. Then again, it was rumored to be returning with the previous Ute rendition, so we could be in for just a bunch of teasing and jealousy.


Justin Cupler
Justin Cupler
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  (683) posted on 07.16.2012

I don’t think the Ad campaign will help.

  (394) posted on 07.12.2012

Do you really think it has features like that?

  (797) posted on 07.11.2012

It’s good to know it has satellite navigation, dual-zone climate control, sports suspension and V6 direct-injection engine.

  (630) posted on 07.10.2012

That is totally cool to have a slogan “No backseat drivers”. They mean it.

  (553) posted on 07.10.2012

That campaign is very ridiculous, but I’ve enjoyed it a lot.

  (474) posted on 07.8.2012

That promotional video fits the appearance Thunder Ute, but I see the Ute is the calmest part of the storm with its looks.

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