Honda has lagged in hybrid sales behind Toyota, largely because the Honda hybrids are all versions of their standard models, not a unique model, such as the Prius. But, though Honda is said to be working on their own unique appearing hybrid, is fighting back.
They’re calling the Prius – or at least its shape – a “cheese wedge.” They’re doing it in a commercial that apes, in a satirical way, Toyota’s own Prius commercial.
Of course, the “cheese wedge” is winning in the showrooms. So, if Honda is working on a new stand-alone hybrid, whaddaya wanna bet that they’ve got at least one “cheese wedge” in the line?